They don't have to still be making the product as long as they own the trademark. Try releasing a new product named PowerBook and see how well that goes.
Well, a quick trademark on uspto.gov shows that so long as your product isn't computer hardware you'd be just fine calling it a 'Powerbook'. (All the other registrations of that trademark are dead.
Additionally, I think you'd be even be able to release computer hardware with that name in a couple more years. There's some rules about how long you can go without actively using a given trademark in commerce without abandoning the mark, and IIRC the PowerBook is going to hit that time limit fairly soon. In fact, I think the only reason it's still active now is because Apple is still using the trademark when selling accessories (such as video adapter dongles and the like) for their old PowerBook systems. I can't imagine they'll keep doing that terribly much longer at this point though, since it's been about 6 years since they last sold one.
But who knows, maybe they'll come out with a new 'PowerBook' product to keep the trademark alive.
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My .02 cents.
Ideally, it shouldn't matter if Proview is doing this just to get money or not, if they have rights to the name, they have rights to the name and Apple should pay up or change the name.
No, I don't think it's right that Apple gets to bully its way through cause it has more money and I do think it's a good chance though the Chinese government is going to rule in who ever is better for the country vs. who is right in the argument.
I agree completely. If Proview China *does* actually have the rights to the name, then Apple will very likely end up paying the associated penalties (and probably buying the rights). On the other hand, there will probably be a legal action against the division from which they bought the 'global' iPad trademark rights for misrepresentation, in order to recoup any such losses.
Here's the thing. I think Proview China is probably in the right here, but I don't think Apple is being a 'bully' either.
The best case scenario for the whole situation is that the other division honestly believed they had all the rights they purported to sell to Apple. In that case, Apple probably gets a refund of the portion of the original purchase price associated with the rights which couldn't actually be transferred.
The worst case scenario is that said division knew it didn't, and misrepresented to Apple that they did in order to get a better price on the sale of the rights they actually *did* have. In that case, Apple probably ends up being awarded damages in the corresponding suit equal to the costs involved in defending this suit, that one, and additional penalties on top of being reimbursed for whatever additional costs it took to secure those rights in China.