I think people are blinded by the new phone. Yes Apple basically released a high margin plastic version of what should've been the same metallic iphone 5 in all previous years. But, it also signals, to me anyway, that apple doesn't think the "free" segment is that interesting. Think about this for a second, what's the point of releasing a new fashionable phone at any price point? In economic, demand and supply has to be there, or in this case, demand is very important.
Apple must have data from past years showing them that the iphone 4S last year sold much better than the iphone 4 pricing segment. That's their sweet spot in terms of both margins and demand and so by releasing a brand new fashionable version, they can attract even more shoppers and raise their margins at the same time
I mean i have no proof of this, but you'd imagine a big company like apple isn't just going to release an iphone for a cheaper price because analysts told them to.
And to people who said they don't think steve jobs would've released a colorful iphone, LOL. This was literally what he did with the ipod.