Chinese Report Says $150-$200 HomePod and $799-$899 MacBook Air to Launch This Year

Discussion in ' News Discussion' started by MacRumors, Mar 7, 2018.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Apple will launch lower-priced versions of four products this year, including an iPad, iPhone, MacBook Air, and HomePod, according to a translated report from Taiwan's Economic Daily News via Japanese blog Mac Otakara.


    We've already heard rumors about more affordable iPad, iPhone, and MacBook Air models, but this is the first word of a supposedly lower-priced HomePod being on Apple's roadmap. The speaker is forecast to launch in the second half of 2018 for between $150 and $200 in the United States.

    At $349, the current HomePod is considerably more expensive than the Amazon Echo and Google Home for $99 and $129 or less respectively. But the HomePod also has significantly better sound quality than its smart assistant rivals, in line with Apple positioning it as a high-quality speaker first and foremost.

    A lower-priced HomePod would certainly be more competitive with the Echo and Google Home, but it's unclear if that would come at the expense of audio quality. One possibility is that Apple will release a smaller HomePod mini that still delivers premium sound relative to other portable speakers in that category.

    Here's the full breakdown of the Economic Daily News report, based on what we could gather from a translated version:
    9.7-inch iPad for $259: This lines up with a DigiTimes supply chain report from last December that said Apple is considering releasing a cheaper 9.7-inch iPad for $259 in the second quarter of 2018. The current 9.7-inch iPad was released in March 2017 for $349.
    6.1-inch iPhone for $649 to $749: This lines up with a prediction from KGI Securities analyst Ming-Chi Kuo, who expects Apple to launch a mid-range 6.1-inch iPhone with Face ID, but with some design compromises like an LCD rather than OLED display to achieve the lower price point.
    MacBook Air for $799 to $899: This lines up with another prediction from Kuo, who said Apple will launch a more affordable MacBook Air in the second quarter of 2018. The estimated price range comes from WitsView researcher Yubin Qiu. The current MacBook Air starts at $999.
    HomePod for $150 to $200: Today's report cites industry sources who expect a more affordable HomePod to launch in the second half of 2018. It's hard to decipher details from the loosely translated report, but Mac Otakara's coverage seems to suggest it will be a smaller speaker.It's worth noting that these prices are estimates, as it's hard to envision Apple sharing pricing information with its supply chain partners.

    Of the four products, the new iPad and MacBook Air are most likely to debut first. Apple is rumored to unveil new devices later this month, but it's unclear if the announcements will be made via press release or at a media event. If there is a keynote planned, invites would certainly have to go out soon.

    The new 6.1-inch iPhone should debut in September alongside a new iPhone X and so-called iPhone X Plus, and the lower-priced HomePod could certainly be introduced at the same event. The current HomePod launched in early February.

    Article Link: Chinese Report Says $150-$200 HomePod and $799-$899 MacBook Air to Launch This Year
  2. spazzcat macrumors 68020


    Jun 29, 2007
  3. vertical smile macrumors 68030

    vertical smile

    Sep 23, 2014
    I'm waiting for the HomePod Plus, or maybe the HomePod Pro.
  4. acctman macrumors 65816


    Oct 26, 2012
    HomePod mini...? price won't be mini though. were as Google and Amazon's mini speakers are $25-50 depend on sale
  5. JeffyTheQuik macrumors 68020


    Aug 27, 2014
    Charleston, SC and Everett, WA

    Nice! My 7.1 setup will only cost $1200 now...
  6. Baymowe335, Mar 7, 2018
    Last edited: Mar 7, 2018

    Baymowe335 macrumors 68020

    Oct 6, 2017
    If Apple starts competing on mid-tier, watch out.

    They are transforming into a services company and want devices in as many hands as possible. They have essentially owned the high end market and are now going after the middle markets with products that aren't "Cheap" but are more attainable. My guess is they'll be offering a lot more services after sale to fatten margins.

    This HomePod "Mini" definitely takes aim at cheaper smart speakers but will be a better product quality (from a sound perspective) than an Echo Dot.
  7. EugW macrumors 601


    Jun 18, 2017
    I'd buy a LCD-endowed 6.1" iPhone. I wish they'd get rid of that stupid notch now though.

    As for the MacBook Air, I wonder if it will stick with Broadwell, and thus will still get left out of the HEVC hardware revolution, introduced with macOS 10.13, and likely to get solidified with macOS 10.14.
  8. Andres Cantu macrumors 68030

    Andres Cantu

    May 31, 2015
    Rio Grande Valley in South Texas
    And remove the only advantage the HomePod has, the audio?

    Nobody wants it for Siri, not unless Siri is magically improved this year.
  9. tzm41 macrumors regular


    Jul 11, 2014
    Boston, USA
    If this is a hint that Siri is going to be drastically improved, I will be stoked. However, I am not holding my breath...
  10. donster28 macrumors 65816

    Oct 5, 2006
    Great White North
    Apple better beef up Siri before releasing a mini HomePod...or they should make sure it still comes with exceptional sound.

    Sound quality was the selling point of the HomePod (not Siri at its current state).
  11. pankajdoharey macrumors regular


    Feb 19, 2014
    Oz town, Jade City. Mars
    What is more affordable than a macbook air? What i want is an Affordable iPhone that becomes a laptop or iPad, something on the lines of Razer Project Linda.
    Something which only Apple can really pull off due to its tight software integration technical similarities in OS frameworks , the fastest most powerful desktop class arm processors and with the recent rumors of Marzipan, only apple can deliver a reasonable hardware and software combo.
  12. HobeSoundDarryl, Mar 7, 2018
    Last edited: Mar 7, 2018

    HobeSoundDarryl macrumors 604


    Feb 8, 2004
    Hobe Sound, FL (20 miles north of Palm Beach)
    HomePod Dot seems most likely to me at that price (vs Echo Dot at $49.99)...


    Because what we really want is just the Siri "brains" in it's own product, offering to "look that (everything) up on the web." ;)

    Draft Names:
    • HomePod Exclamation Point?
    • HomePod Semicolon?
    • HomePod Question Mark?
    • HomePod Plus Sign?
    • HomePod Dollar Sign?
  13. NinjaHERO macrumors 6502a


    Aug 29, 2008
    U S of A
    Cheap homepod seems odd after they pushed their super speakers idea. But I'm excited to see what laptops they roll out this year. I'm long overdue for a new machine. Just wanted a better non-touchbar option.
  14. sundog925 macrumors 6502a

    Dec 19, 2011
    omg who cares at this point. the iPhone is so ubiquitous and they're letting QC go with each subsequent version of the hardware AND software. don't screw your bread and butter guys! stop wasting your time with nonsense!
  15. google macrumors regular

    Sep 13, 2007
    Now only if they can step up their Siri game to not be so stupid
  16. ipedro macrumors 68040


    Nov 30, 2004
    Toronto, ON
    You really think any smart device costs $25? Google isn’t selling hardware at a loss. You’re giving them your data with which they make money off of you and you’re paying $25 for the privilege. I’ll happily pay full price for an Apple device and keep my privacy any day.
  17. cansuds macrumors regular


    Jan 19, 2018
    I want buy Air :) Even in Apple's expensive products. it's ridiculous to give a car to Apple every year
  18. MrGimper macrumors 603


    Sep 22, 2012
    Andover, UK
    I think the only Pro product we actually want that hasn't materialised yet, is Siri Pro.
  19. ipedro macrumors 68040


    Nov 30, 2004
    Toronto, ON
    I’m up for a HomePod mini! My place is small enough that one HomePod is enough to be heard anywhere but a smaller one for the bedroom to more easily communicate with Siri would be great.
  20. iMerik, Mar 7, 2018
    Last edited: Mar 7, 2018

    iMerik macrumors 6502a

    May 3, 2011
    Upper Midwest
    I'm ready to buy a MacBook Air with improved screen.
  21. JosephAW macrumors 68000


    May 14, 2012
    How about an Apple Watch Air with no health sensors and larger battery for $99?
  22. ipedro macrumors 68040


    Nov 30, 2004
    Toronto, ON
    Why “magically”? Apple has been clearly investing in AI as seen in their acquisitions, published papers and strategies that will increasingly rely on Siri. The fact that the existing Siri has only received token improvements is an indication that they’re separately working on an all new Siri 2.0 rather than improvements to the existing assistant.

    AirPods and HomePod that use Siri as the main UI are a hint at where Apple is heading and Siri is critical. When 2.0 is launched, these devices will reach their potential. It’s been 2 years since some key acquisitions. My guess is for a Siri themed event this year or at least a major focus at WWDC.
  23. navaira macrumors 68040


    May 28, 2015
    Amsterdam, Netherlands
    Tim Cook abducted by aliens – confirmed.
  24. dwsolberg macrumors 6502a

    Dec 17, 2003
    HomePod's problem is not its price. It's Siri, and that's a big problem.
  25. Regime2008 Suspended


    Oct 3, 2017
    Basshead in ATL
    A simple Google search would have helped you tremendously, before making such wrong accusations.
    Plus I would rather share a few details about my life to have a GREAT assistant, than have a dumb, "smart" speaker who can't recognize individual people in my house.

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