Chinese Smartphone Maker Huawei Demotes Employees Responsible for Tweeting From iPhone

Discussion in ' News Discussion' started by MacRumors, Jan 4, 2019.

  1. MacRumors macrumors bot


    Apr 12, 2001

    On New Year's Day, Huawei's Twitter account wished its followers a Happy New Year, but Twitter users quickly noticed that the tweet came from an iPhone rather than a Huawei device, with Twitter denoting it as "via Twitter for iPhone."

    The Huawei employees who were responsible for the tweet quickly deleted it, but a screenshot of the tweet went viral, catching the attention of Huawei executives.

    Screenshot of Huawei Tweet via Marques Brownlee

    Huawei's corporate senior vice president and director of the board Chen Lifang sent out a Huawei memo on January 3, announcing punishments for the employees involved. Reuters saw the memo and shared the contents.

    According to Lifang, the tweet "caused damage to the Huawei brand," and occurred when an iPhone was used to send the message after a desktop computer malfunctioned. Huawei felt the accidental tweet "showed procedural incompliance and management oversight."
    The two employees who were responsible for the gaffe were demoted by one rank and their monthly salaries were reduced by 5,000 yuan, equivalent to approximately $728. Huawei has also frozen the pay rank of its digital marketing director for 12 months.

    This is not the first time that a social media manager for an Android smartphone has tweeted from an iPhone, and it's something that always catches the attention of users on Twitter and other social networks. Samsung, for example, has had several employees tweet from an iPhone device.

    Huawei has also experienced other social media gaffes, such as when Wonder Woman actress and Huawei brand ambassador Gal Gadot posted a paid tweet promoting the Huawei Mate 10 from an iPhone.

    In the most Huawei situation, the tweet went viral after being shared by popular YouTuber Marques Brownlee, and it was also widely shared on Chinese social network Weibo.

    Article Link: Chinese Smartphone Maker Huawei Demotes Employees Responsible for Tweeting From iPhone
  2. Bustycat macrumors regular


    Jan 21, 2015
    Kaohsiung, Taiwan
    Huawei’s navy would say the employee was just testing an enemy’s device.
  3. pika2000 macrumors 601

    Jun 22, 2007
    Hahahaha. This is always hilarious. And these companies are focused on being stern and victim-minded (ie how this has "damaged" huawei brand) instead of making products that their own marketing people/agents want to use. I mean if you cannot even control your own ambassador to use your own product, you are doing something wrong.
  4. ryanwarsaw macrumors 68020


    Apr 7, 2007
    Well at least somebody in China can afford an iPhone. They must have pretty good jobs.
  5. Quu macrumors 68030


    Apr 2, 2007
    It's funny to me that they said the initial tweet hurt their brand. To me punishing them for this just hurts their brand even more as it makes them look petty.
  6. ryanwarsaw macrumors 68020


    Apr 7, 2007
    It's China, a place they publicly spank poor performing bank employees on stage.
  7. haruhiko macrumors 601


    Sep 29, 2009
    1. This company has zero idea of public relations. This hurts the brand even more and the company's image of being the Party's tool has become stronger.

    2. How does MKBHD feel now? It's absurd that such a big influence a YouTuber can have now.
  8. Winni macrumors 68040


    Oct 15, 2008
    Yeah. That probably explains why Apple's co-founder Steve Wozniak was still using a Motorola RAZR instead of the original iPhone...

    There was even an article about this here on this website, but there are plenty of other articles about it stored in the looooong memory of the Internet:
  9. pika2000 macrumors 601

    Jun 22, 2007
    Wozniak has not been an Apple employee since when? Who cares what he uses. He's not the image of Apple as a company today.
    --- Post Merged, Jan 4, 2019 ---
    These things happen all the time in many companies. You just don't see them being announced.
  10. netdudeuk macrumors 6502

    Nov 27, 2012
  11. BeardMan7, Jan 4, 2019
    Last edited by a moderator: Jan 4, 2019

    BeardMan7 macrumors member


    Jun 10, 2015
    The reaction to the tweed from Huawei and punishing their employees causes much more damage to the brand.
  12. beanbaguk macrumors 6502a


    Mar 19, 2014
    It's stuff like this that makes me want to never use brands like Huawei. Not the fact they are Chinese. I couldn't care less about that.

    Having said that, most companies including Apple, Microsoft and other big names would probably do the same (slightly different "punishment"); But as others have said, you'd never hear about them.

    This is a huge problem for Huawei, and what started as a bit of a gaff, is now a PR disaster.

  13. Tech198 macrumors G5

    Mar 21, 2011
    Australia, Perth
    Hash for an employee ....i'd say but i guess its the twitter account, it would have seen rage when tweeted from another non-Huawei device,

    Although its hash you can't tweet from any phone you like, and not be held responsible. You can at least remove "Sent from iPhone" signature in iOS mail, which i always do.. Pretty you can't do the same with tweets.
  14. Eagle1337 macrumors regular

    Feb 9, 2017
  15. Michael Goff Suspended

    Michael Goff

    Jul 5, 2012
    I’m going to assume you mean Woz. If so, what does he do at Apple these days?
  16. colonelbutt macrumors 6502


    Nov 14, 2007
    feel sorry for the employee
    everyone makes mistakes
  17. gwaizai macrumors regular


    Aug 8, 2016
    Alright my Huawei man! or woman, or slave kid whatever
    Way To Go!
  18. entropys macrumors 6502


    Jan 5, 2007
    Brisbane, Australia
    Apple sacks people for indiscretions all the time.
  19. Abazigal macrumors G4


    Jul 18, 2011
    That blunder was probably the reason said tweet even saw any traction at all.
  20. Porco macrumors 68030


    Mar 28, 2005
    ‘You’re demoted and your pay is cut, what do you have to say about that?’
    -‘well I guess you’ve given me more reasons to connect to those I care about... on my iPhone.’
  21. szw-mapple fan macrumors 65816

    szw-mapple fan

    Jul 28, 2012
    iPhones are no longer the status symbol they once were in China. High end Chinese phones are comparable to iPhones in price and many people find Chinese brands to be more suited to the local market feature-wise.
  22. Piggie macrumors G3


    Feb 23, 2010
    What would apple say if many of it's design staff, and others in the new spaceship campus were using Huawei Phones ?

    You think they'd just ignore it and be totally happy they wish to use them?
  23. joueboy macrumors 68000

    Jul 3, 2008
    And until now nobody ask Twitter to remove such useless information attached to every tweet. While this feature still there this is not gonna be a last incident and Apple will be ripping this free publicity.
  24. Shiro_Simba Suspended


    Sep 28, 2018
  25. Agit21 macrumors regular

    Mar 9, 2016
    I’d like to own and drive a Lamborghini. Instead I bought a Volkswagen Golf.

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109 January 4, 2019