Become a MacRumors Supporter for $25/year with no ads, private forums, and more!

MacRumors

macrumors bot
Original poster
Apr 12, 2001
52,111
13,741



On New Year's Day, Huawei's Twitter account wished its followers a Happy New Year, but Twitter users quickly noticed that the tweet came from an iPhone rather than a Huawei device, with Twitter denoting it as "via Twitter for iPhone."

The Huawei employees who were responsible for the tweet quickly deleted it, but a screenshot of the tweet went viral, catching the attention of Huawei executives.

huaweiiphonetweet-800x787.jpg
Screenshot of Huawei Tweet via Marques Brownlee

Huawei's corporate senior vice president and director of the board Chen Lifang sent out a Huawei memo on January 3, announcing punishments for the employees involved. Reuters saw the memo and shared the contents.

According to Lifang, the tweet "caused damage to the Huawei brand," and occurred when an iPhone was used to send the message after a desktop computer malfunctioned. Huawei felt the accidental tweet "showed procedural incompliance and management oversight."
The mistake occurred when outsourced social media handler Sapient experienced "VPN problems" with a desktop computer so used an iPhone with a roaming SIM card in order to send the message on time at midnight, Huawei said in the memo.
The two employees who were responsible for the gaffe were demoted by one rank and their monthly salaries were reduced by 5,000 yuan, equivalent to approximately $728. Huawei has also frozen the pay rank of its digital marketing director for 12 months.

This is not the first time that a social media manager for an Android smartphone has tweeted from an iPhone, and it's something that always catches the attention of users on Twitter and other social networks. Samsung, for example, has had several employees tweet from an iPhone device.

Huawei has also experienced other social media gaffes, such as when Wonder Woman actress and Huawei brand ambassador Gal Gadot posted a paid tweet promoting the Huawei Mate 10 from an iPhone.

In the most Huawei situation, the tweet went viral after being shared by popular YouTuber Marques Brownlee, and it was also widely shared on Chinese social network Weibo.

Article Link: Chinese Smartphone Maker Huawei Demotes Employees Responsible for Tweeting From iPhone
 
  • Like
Reactions: murdoc2k and 341328

pika2000

Suspended
Jun 22, 2007
5,587
4,900
Hahahaha. This is always hilarious. And these companies are focused on being stern and victim-minded (ie how this has "damaged" huawei brand) instead of making products that their own marketing people/agents want to use. I mean if you cannot even control your own ambassador to use your own product, you are doing something wrong.
 
Comment

haruhiko

macrumors 603
Sep 29, 2009
5,247
3,230
1. This company has zero idea of public relations. This hurts the brand even more and the company's image of being the Party's tool has become stronger.

2. How does MKBHD feel now? It's absurd that such a big influence a YouTuber can have now.
 
Comment

Winni

macrumors 68040
Oct 15, 2008
3,207
1,195
Germany.
Hahahaha. This is always hilarious. And these companies are focused on being stern and victim-minded (ie how this has "damaged" huawei brand) instead of making products that their own marketing people/agents want to use. I mean if you cannot even control your own ambassador to use your own product, you are doing something wrong.

Yeah. That probably explains why Apple's co-founder Steve Wozniak was still using a Motorola RAZR instead of the original iPhone...

There was even an article about this here on this website, but there are plenty of other articles about it stored in the looooong memory of the Internet:

https://www.zdnet.com/article/apple-co-founder-woz-sometimes-i-use-a-moto-razr-instead-of-an-iphone/
 
  • Like
Reactions: rafark and jamezr
Comment

pika2000

Suspended
Jun 22, 2007
5,587
4,900
Yeah. That probably explains why Apple's co-founder Steve Wozniak was still using a Motorola RAZR instead of the original iPhone...

There was even an article about this here on this website, but there are plenty of other articles about it stored in the looooong memory of the Internet:

https://www.zdnet.com/article/apple-co-founder-woz-sometimes-i-use-a-moto-razr-instead-of-an-iphone/
Wozniak has not been an Apple employee since when? Who cares what he uses. He's not the image of Apple as a company today.
[doublepost=1546590751][/doublepost]
It's funny to me that they said the initial tweet hurt their brand. To me punishing them for this just hurts their brand even more as it makes them look petty.
These things happen all the time in many companies. You just don't see them being announced.
 
Comment

beanbaguk

macrumors 6502a
Mar 19, 2014
776
1,028
Europe
It's stuff like this that makes me want to never use brands like Huawei. Not the fact they are Chinese. I couldn't care less about that.

Having said that, most companies including Apple, Microsoft and other big names would probably do the same (slightly different "punishment"); But as others have said, you'd never hear about them.

This is a huge problem for Huawei, and what started as a bit of a gaff, is now a PR disaster.

srcstc.gif
 
Comment

Tech198

macrumors P6
Mar 21, 2011
15,674
2,092
Australia, Perth
Hash for an employee ....i'd say but i guess its the twitter account, it would have seen rage when tweeted from another non-Huawei device,

Although its hash you can't tweet from any phone you like, and not be held responsible. You can at least remove "Sent from iPhone" signature in iOS mail, which i always do.. Pretty you can't do the same with tweets.
 
Comment

gwaizai

macrumors regular
Aug 8, 2016
178
179
Alright my Huawei man! or woman, or slave kid whatever
Way To Go!
 
  • Like
Reactions: ikir
Comment

Porco

macrumors 68040
Mar 28, 2005
3,155
6,130
‘You’re demoted and your pay is cut, what do you have to say about that?’
-‘well I guess you’ve given me more reasons to connect to those I care about... on my iPhone.’
 
Comment

szw-mapple fan

macrumors 68020
Jul 28, 2012
2,117
1,935
Well at least somebody in China can afford an iPhone. They must have pretty good jobs.

iPhones are no longer the status symbol they once were in China. High end Chinese phones are comparable to iPhones in price and many people find Chinese brands to be more suited to the local market feature-wise.
 
  • Like
Reactions: Jnyis and arkitect
Comment

Piggie

macrumors G3
Feb 23, 2010
8,718
3,291
What would apple say if many of it's design staff, and others in the new spaceship campus were using Huawei Phones ?

You think they'd just ignore it and be totally happy they wish to use them?
 
Comment

joueboy

macrumors 68000
Jul 3, 2008
1,576
1,545
And until now nobody ask Twitter to remove such useless information attached to every tweet. While this feature still there this is not gonna be a last incident and Apple will be ripping this free publicity.
 
Comment

Agit21

macrumors 6502
Mar 9, 2016
320
1,159
And people won’t shut up that it’s the pricing of Apple products. Nothing else. Just the price that contributed to lower sales. Think past your emotions gents.

I’d like to own and drive a Lamborghini. Instead I bought a Volkswagen Golf.
 
  • Like
Reactions: gixxerfool
Comment
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.