(in response to the folks who feel it necessary to blindly criticize Google and those who choose to use their products)
It feels like ever since April of 2004 (when Google introduced Gmail...) we've been reading in the tech world about how "evil" Google is, and how their number one goal is to suck up your personal information and one day
rule the world! (here's the earliest article I could remember regarding that issue:
http://www.theregister.co.uk/2004/04/03/google_mail_is_evil_privacy/)
While it's absolutely true that the number one goal of Google (and many other tech giants these days...) is to serve end users advertisements, it should be noted that that in itself is not
evil. In essence, Google as a whole is an advertiser and
you the end user, is their product. It might feel creepy that there's a company who can see your every click and move on the web, but the truth is you have a
choice in what products you use; and ultimately how you use them. If someone forced you to use a specific brand or product against your will--despite all of the other wonderful free alternatives--that's a fine example of evil.
The key with getting the most out of any product or service you use is a basic understanding of what you're getting after understanding what you've given up to get the product or service--after all, nothing is ever free. Use Gmail as an example, because frankly, it's one of the easiest to understand examples of what I'm saying..
As far as free email goes, Gmail is king. No other free service offers the features and reliability of Gmail. You sign up for a Gmail account and you get this wildly reliable email platform with tons of storage and what did you
really pay for it? Google gives you a free service, and in turn you give Google little bits of info about yourself so they can better understand who you are, and how to better serve you relevant ads. Creepy? Maybe. But if you're not cool with that, use any of the literally
hundreds of other free email solutions that are available.
The same model goes for Google search--and again, if you don't like it, head on over to Yahoo!...well...maybe don't go there..but you get the idea.
If you're not okay with sacrificing some of your data to receive a product or service from a company, don't bash the company simply because they're using a creative method to offer you a seemingly free product; move on, and find a product or company with which you agree with their principles and either pay for said product or service or don't. As the saying goes "don't hate the player; hate the game."
And as far as bashing Google and its products on an Apple centric news site--I'm a realist and understand you're free to do as you wish..but c'mon man--
don't be a troll.