Ah here it is, seems no Google article would be complete without this line being rolled out. It's almost as if Google are the only ones out there who track for advertising purposes. At least they do it via anonymised data and are relatively upfront about it. I certainly benefit from their services as a result.
How about though the HUGE number of other companies that track your data as well? Guess you had better say No thanks to the digital world, not just Google.
At least there are sites that help to see who are tracking your browsing and disable them.
http://www.youronlinechoices.com/uk/your-ad-choices.
I think you're both right and wrong. The problem for me isn't just the advertising tracking, its that those companies can learn such a vast amount at all - regardless of what is done with it.
The concern over privacy issues and endless debate and discussion over it is extremely healthy for us as individuals and also as part of a society. Yet for some reason the wider privacy discussion is lost in the argument of the pros and cons of advertising tracking, as if thats all there is to the issue. Trying to push the wider discussion gets some pretty interesting results. An ever larger percentage of people experience this odd cognitive dissonance and parrot some very narrow lines. The responses boil down to:
- every company does it (numbers argument)
- I don't care if some company knows what toilet paper I buy (straw man argument based on most ridiculous behavioral example, thereby tarring all concern over pattern analysis with that same brush)
- what do you have to hide? (argument reversal - the problem isn't the tracking company, its the person concerned over being tracked)
These responses are given in every tone ranging from a sing-song "Ah well, what are you going to do,
they know everything about you anyway", to a mocking contemptuous dismissal, to outright verbal combat. The Google fans have proven to be the worst with this, in my experience.
Now, I can definitely see some usefulness to advertising tracking - providing it doesn't compromise my privacy. It does, though. Still, that isn't my biggest concern. Its the vast amount of data that is collected on each and every person ongoing.
I took a look at that link you posted. On my machine at least, a popup alert that says I need to enable third party cookies in order to set privacy protections. Clicking "Continue" gets me to a huge list of trackers. It shows that every one of those trackers is "on". Every single one. Even though I have DNT enabled, Ghostery installed, and a few other steps taken to block certain domains. I also shut down cookies after I get signed in to all my forums or whatever, and third party cookies just don't exist on my machine. Yet the way that page reads, on the surface its saying all those cookies are present on my machine, and they're set to "on".
What is the suggested solution? They say you should allow third party cookies so you can set tracking preferences on those particular sites. That is idiotic. By doing this you're saying the door is wide open, come on in, but keep your eyes closed and don't touch anything. Given what cookies are capable of, how do you think that is going to work out? Wouldn't the better choice be to completely block the trackers? Yes, it would, and I do. Care to guess who runs that helpful site?
This website is written and funded by the internet advertising industry and supports a pan-European industry initiative to enhance transparency and control for online behavioural advertising.
Now, consider that you can also track users by their browser id strings. Info like browser build, last update, installed extensions, and machine particulars are reported. Add in your ever shrinking local area reported by your ever so helpful ISP. Now add in the times of day you're online, your bit-transfer patterns, and a few other things. Think that information gathering for advertising purposes is the worst thing going on? Nope, not at all. Based on these things, you have zero chance at hiding online.
Most of the Google fans are heavy "OK Google" users. All those people are giving up incredible amounts of information to the MCP (for lack of a better term). Back in the 1950s voiceprint analysis was a new technology that enabled investigators to determine just whose voice was on a recording. Later, they were able to adapt that to include stress analysis of recordings. Now, the amount of data that can be gleaned from those constant voiceprints is truly beyond what you could imagine.
Finally, Google is leading the way in Ai research. People just assume that is referring to a persistent digital assistant that will always be there for you. Providing search results, populating travel maps with points of interest, anticipating what you want...
It is my firm belief that Google, and perhaps Amazon, are working to digitally replicate each of their diehard users in software. It will become easier for them to anticipate what you want, sell your information, and sell products to you. Oh, doesn't that sound great? What about making it easier to manipulate you? What about discovering where your weaknesses are and using that to control you, either actively or passively? Hell, what about just faking you, and using that to accomplish bad things?
Think the feds would not drool over having that level of control over the population? What about third parties? NGOs?