SeaFox said:The RAZR was a smash because it was very stylish (which the Apple iPhone will certainly be, too). But it also has been huge because every carrier has had it available on subsidy, and it's been available in more than one color. Something I don't expect from the iPhone.
It's also been such a huge seller because they are junk inside. I imagine every time a carrier has to replace a RAZR because it was insured Motorola counts it as another "sale".
You have a short-term memory. Cingular had an exclusive on it for quite some time (at least 6 months), and was only available in one color (silver). I mean, I remember there was a big deal when the RAZR introduced the Black color!
According to ThinkSecret, the iPhone deal is similar (Cingular exclusive for 6 months, then Apple can sign on with other providers). And, as you indicate, the iPhone will probably only be available in one color. This is desirable for a product launch, though, since it makes production, inventory control, etc. easier at at time when Apple can't predict consumer demand as accurately.
What I'm hoping for is that Apple uses the metallic finish of its nanos. My Sony Ericsson has a metallic blue finish but is actually made of plastic. It would be sweet to have a real metal phone. I predict Apple will launch in a single metallic color (the nano black or silver), and then within a year or less provide all the nano colors.
If you think about it from a marketing point of view, this makes total sense so use all the exact same nano colors, strengthening the association between the two. This would position the iPhone as an upsell from the nano. All Apple has to do is ensure that the profit per unit is the same or higher as the nano, and they don't have to worry about cannibalizing nano sales.
In conclusion, the Think Secret article claims Apple expects to sell 25 million of the iPhones in the year 2007 alone. If Apple can pull that off, they will indeed be eclipsing the sales rates even of the highly successful RAZR. Unfortunately for Motorola, SonyEricsson, LG, Danger, Helio, etc., these eye-popping sales figures will come at the expense of all the othe "cool" phones that consumers were paying a premium for (RAZR, Walkman Phones, Chocolate, Sidekick, Helio). And not because these products necessarily compete head-to-head in terms of features, but rather because each person normally owns only one phone. So once consumers prioritize what they want in a phone, I predict many of them will opt to combine their iPod and phone into the same device. 25 million people making that choice in 2007 is not that far-fetched...