CIRP Says iOS Loyalty 'Hit the Highest Levels We've Ever Measured' Last Quarter

Discussion in 'iOS Blog Discussion' started by MacRumors, Jan 28, 2019.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Nine out of every ten iPhone users who upgrade their smartphone will stick with the iPhone, a recent survey suggests.


    Consumer Intelligence Research Partners surveyed 500 consumers in the U.S. who activated a new or used phone in the final three months of 2018 and found that 91 percent of iOS users upgraded to another iPhone. Android users were also loyal, with 92 percent of respondents upgrading to another Android smartphone.

    CIRP said loyalty for both iOS and Android has steadily increased, reaching the highest levels it has ever measured last quarter.


    "Loyalty hit the highest levels we've ever measured," said CIRP co-founder Mike Levin. "Learning a new operating system takes effort, so fewer and fewer customers have found the need to switch. This, coupled with the quality and reliability of new phones is likely contributing to the longer upgrade cycles we are witnessing."

    Article Link: CIRP Says iOS Loyalty 'Hit the Highest Levels We've Ever Measured' Last Quarter
  2. Aluminum213 macrumors 68040


    Mar 16, 2012
  3. UKinEK macrumors 6502


    Aug 29, 2015
    Brooks, AB
    Nice phones and the longer life cycle is the thing it can justify the price. Still, the battery goes down the drain quickly, so within the lifespan of the iPhone, you may need to go through a multiple batteries. And those prices thought. Maybe not too bad in USA, but elsewhere, eye watering.
  4. Dave245 macrumors 604


    Sep 15, 2013
    I'm not surprised, personally when deciding on a new phone it's always which iPhone will i get, rather than which phone will i get. iPhone has always been my go to phone. Android devices just aren't as good in my opinion.
  5. Piggie macrumors G3


    Feb 23, 2010
    Interesting figure. Not sure if it's anything to SHOUT about though.

    So, for every 10 iPhone users who upgrade, 1 will change over to Android.

    So for every 100 people, 10 will change to Android.

    For every 1000 people who upgrade, 100 will change to Android.

    For every 10,000 people, 1000 will change over to Android.

    Is this good then?
  6. DakotaGuy macrumors 68040


    Jan 14, 2002
    South Dakota, USA
    You can't really blame Apple for raising prices with this kind of brand loyalty. With upgrade cycles becoming longer higher prices are one way to increase profit even if less are sold.
  7. gigapocket1 macrumors 65816

    Mar 15, 2009
    With that same logic. The reverse is also true.. for every 10,000 people that upgrade their android. 800 will switch to Apple...
    so Apple is only losing “200” people...
  8. vicviper789 macrumors regular

    Jun 5, 2013
    Loyalty in a walled garden where your purchases don’t transfer to the competing platform is hard to measure
  9. Gudi macrumors 68030


    May 3, 2013
    Berlin, Berlin
    I guess Apple is not doomed, again?
  10. otternonsense macrumors 65816


    Jul 25, 2016
    I wonder what the results would be if they had included consumers outside of the US.
  11. callea macrumors regular


    Jul 26, 2011
    But 8% coming from Android to Ios are more users than 10% coming from Ios to Android.
    So Apple gains users.
  12. timeconsumer macrumors 68000


    Aug 1, 2008
    Wow, they surveyed 500 people, great job! This isn’t enough data to determine anything.
  13. GrumpyMom macrumors 604


    Sep 11, 2014
    Loyalty, blurgh. I’m loyal to people and ideals. For iPhones I’m just a repeat customer until they design and sell something I can’t or won’t want to buy.
  14. 4jasontv macrumors 68000

    Jul 31, 2011
    I don't know about that. I didn't read through the details but if they are just looking at the U.S., than a standard confidence level of 95% and a confidence interval of under 5 would be more than sufficient. Depending on how the study was structured, and the tests they used, 500 seems like an excessive number. I suspect they used a sample of 500 because it was standard policy.
  15. Ramchi macrumors 6502a


    Dec 13, 2007
    If it is so, it is because of the flexibility offered in the Android ecosystem to go out and try other OS without having to marry an expensive ecosystem and continue to pay ransom. You have options for budget, 720p 5 inch display, 1080 6 inch display, 6.5 inches QHD display with premium spec matching anyone in that segment. Android users never get lost even if they switch momentarily.

    For me iPhones have become prohibitively expensive and with no choice I had jumped the iOS ship and never looked back.

    But iOS in general provides great experience and good hardware, but they are behind Android in Dual SIM feature for various things(Dual WhatsApp and Dual iMessages - not available). I hoped a lot on XR ricing but as expected XR 128 GB & 256 GB do not worth $200 & $300 respectively, more than Note 9 512 GB IMO which I currently own !
  16. 69Mustang macrumors 604


    Jan 7, 2014
    In between a rock and a hard place
    People tend to buy what they've always bought. iOS users tend to buy iOS devices again. Android users tend to buy Android devices again.

  17. ArtOfWarfare macrumors G3


    Nov 26, 2007
    Wow - I'm surprised Android has consistently had a higher loyalty rate since December 2016. Is that true going all the way back to the beginnings of Android and iOS?
  18. timeconsumer macrumors 68000


    Aug 1, 2008
    I can see your point, however, since I didn’t see where in the article it states how they arrived at these numbers, we can both only speculate.
  19. racerhomie macrumors 6502


    Aug 14, 2015
    Much higher levels of switching happens from android to iOS .
  20. Suttree macrumors regular


    Jul 21, 2018
    Flawed survey. But I’m thrilled with switching to amazing Samsung phones. Samsung got da specs iPhonedon’t. No one cares about productivity on a phone, Apple. It’s all about the screen.
  21. racerhomie macrumors 6502


    Aug 14, 2015
    Apple Watch & AirPods have made sure I never even think of switching to any other platform. I can wait a few years ,until the iPhone X comes down in price. iOS needs a new coat of paint ,& I believe iOS 13 will be bringing that(hopefully remove the giant volume HUD)
  22. maxfm macrumors newbie

    Jun 15, 2017
    I find this depressing. It's largely indicative of the fact that mobile OSes are great at creating lock-in through native apps and services like iMessage and FaceTime. Competition is GOOD for consumers, and this is a sign that Apple's users aren't threats to leave.

    And I don't blame people for not wanting to switch to Android. My issue is with Apple's monopolistic practices in the early 2010s that crushed all other competitors out of the market... WebOS, Windows Mobile and Blackberry 10 all had interesting innovations but gained no traction with consumers due to the lack of quality native apps and cross platform widely adopted messaging services.
  23. Dilster3k macrumors 6502a


    Jul 20, 2014
    Ya'll love complaining on these forums, yet none of us would never switch away from iPhones & Macs.
  24. maxfm macrumors newbie

    Jun 15, 2017
    It makes sense. If you don't want to spend $600+ on a phone, your only option is Android. That's a big block of the market.
  25. magicschoolbus macrumors 65816


    May 27, 2014
    It actually worries me that Apple has seen a decline in sales after releasing an iOS 12 that speeds up older devices. I doubt we will see this type of release ever again.

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