Supply and demand wow what a concept. You miss the point entirely, It is not that they set a price higher than what many will pay for it, but once you sell something you have to support it. This discussion would not be happening if users did not go out and buy the top of the line plan at the time it was offered. So what happens if we all go out and sign up for it? Will ATT say no go away? Sure you can pay us $50 bucks for 5GB but we may decide to not honor that if our network suffers. BTW we won't refund your money either.
Much like their commercials your arguements are so 15 seconds ago. They promote data use then complain when users actually try to use it.
If your arguements concerning data capabilities have a valid foundation then ATT is using unfair business practices in promoting the plans. If they offer a plan they need to step up and support it. You are not the data police, you are not setting the pricing, you are not maintaining their network, you are not the final arbitrator of what is legal and what is proper usage. When you are CEO of ATT then you can fix their failures as to how they plan and operate their business. If I walk into a ATT store and order a phone that will be used in an area that is at capacity does ATT refuse to sell it? No they just say speeds are not guarrenteed. That is not management that is greed. You can dance all around it but ATT just wants more money for the same data.
You have argued both sides saying that there are few unlimited users because the plan is no longer available to new customers and at the same time "all those" unlimited users will bring down the network. But what if it's the 2GB users the vast majority of them that use their plan bringing down the data speeds? Perhaps it's the 400MB users? Maybe it is everyone.
It is interesting the read the contract, where it states that if a clause is found to be invalid the rest of the contract remains in force. ATT fully expects some of the clauses not to be unable to stand up to legal challenges. By pursuing these shady practices they are insuring that they will spend time and money defending them in the courts.
The fact of the matter is, AT&T knows that very few people will get the 5GB plan, and many of the ones who do are using a few hundred MB's, but have it on business phones and want MHS. They know that. You need to realize that fringe cases aren't reality, and that the entire cellular system as we know it today is built on the concept that only a small fraction of users are actively using bandwidth (voice or data) at one time. If that simple concept wasn't true, modern cellular systems as we know them today would be impossible. Yes, systems have bulked up capacity significantly, especially systems like Verizon's CDMA 1x voice system, so that they are extremely reliable, but even then, it is oversubscribed by huge multipliers in many cases.
No wireless company that I've ever heard of has ever denied customers because a tower is overloaded, at least not since before AMPS was around, and channels were extremely limited. The basic argument here is as to whether what AT&T did with the unlimited plans is legal and in accordance with their contract, and the answer is a resounding yes.
They are absolutely opportunistically using the spectrum and capacity crunch to make more money. The thing is, they're not making more off of the unlimited users. The price didn't go up.
The thing is, when your average user uses 400MB, and you have someone using 12GB, they are now using the effective system capacity of 30 users. Even over a couple of % of the user base (let's say 2%), that ends up being a large percentage of the total data moved on the network. You reign them in back to 3GB, and the numbers crunch a lot better for everyone.
What is scary is that they are betting on people not using their 2GB or 3GB plans fully, which is mostly true right now. However, data usage is slowly creeping up on a per-user basis while new smartphone subs are added, which means that AT&T has to keep adding network capacity to keep where they are. Luckily, after they lost the iPhone exclusivity, it looks like they finally are moving forward, not only with improvements to HSPA+, but also with moving subs off to LTE, which will start happening in meaningful numbers by the end of December 2012, when the LTE iPhone has been out for 4 months, and a sizable number of subs have moved over.
The factor working in AT&T's favor is that the heavy data users tend to be faster adopters of new systems, so they will embrace LTE much faster than your average person who goes on Facebook and uses web and email and uses <400MB of data.
There's nothing shady in the contract. They way AT&T has dealt with data has been rather obtuse and bizarre at times, but that's not illegal to offer a confusing, constantly changing product, it's just bad business.
It's part good, and part bad. The good is that the data card overages were brought back into reality, and they offer more options for smartphone data. It is also that they don't seem to give a rat's @$$ if you tether on the capped plans. The downside is that they have not been transparent about how they manage unlimited, and while the initial change to $25/2GB was a pro-consumer move, the move to $30/3GB was basically a price increase, without actually going back to unlimited.
I didn't sign up for an unlimited data plan so I could listen to Pandora on the low setting on "AMERICA'S FASTEST 3G NETWORK!"
Who's to say what excess is? I have a job and a family. I don't sit watching Netflix movies 24/7. I don't see why I should be considered an abuser for casual use of advertised features. But here we are!
Casual use of even the 64kbps setting wouldn't get you anywhere near the 2GB or 3GB limits that AT&T has used/uses. Just because it's the fastest doesn't mean that everyone can get that speed all the time.
I stream, but streaming is an extremely bandwidth-intensive activity for a mobile network, even more so than HD video streaming on DOCSIS is, so I take very simple, easy steps to manage the bandwidth consumed so that I don't go over my cap, and I do my data slurping on wired or unlicensed wireless systems.