I understand where AT&T is coming from. First of all, when they made unlimited plans, I'm guessing they didn't foresee people using GBs of data. And the more people who hog band width, the more that impacts everyone and the more costly it is for AT&T.
If in 2007 AT&T couldn't foresee that people would be using GB of data in the very near future, there is some serious lack of corporate imagination and basic understanding of their own industry. Did they not take a look at the feature set of the iPhone and its attached ecosystem? iTunes had already been selling videos and of course music for some time, was it that much of a leap to imagine streaming music functionality or even video apps like Netflix?
2012 is admittedly quite different than 2007, and I have not only been grateful for my grandfathered plan, but in fact rarely if ever used >1 GB/month except when traveling. I had oft considered changing plans to gain tethering for my iPad and kids' Touches. I held on through the 4S transition because iTunes Match was on the way and I figured what a great reason to maintain the unlimited plan.
First month with iTM I hit 5GB/month for the first time ever, and I get the throttle warning. They got plenty of $30/month from me with very little data use for many years...seems my sudden spike, taking true advantage of the promise of unlimited, would be just a drop in the bucket compared to the thousands of newbie iPhone customers joining the network at "typical" usage levels each month.