I am glade no one tried to explain where the monster came from, like the gazillions of Godzilla movies. That gets boring real fast with me.
Maybe they should have added some unicorns and dinosaurs then,as that would make as much sense as that monster....
"The film's final title, "Cloverfield", is the name of the exit Abrams takes to his Santa Monica office."
...It was initially the "code name" for the film but was never changed.
Well thats interesting.
You would think they would actually have the name of the movie be relevant to the film...
I guess its just part of their vague marketing technique.