Discussion in 'Current Events' started by neildmitchell, Jun 10, 2005.

  1. neildmitchell macrumors 6502a


    May 21, 2005
    Real Coca-Cola Taste With Zero Calories
    Offers New Option For Cola Lovers

    ATLANTA, March 21, 2005 – Coca-Cola North America today announced that it will introduce Coca-Cola Zero, a new zero-calorie cola, in the United States in June.
    “Coca-Cola Zero is exactly what young adults told us they wanted – real Coca-Cola taste, zero calories and a new brand they can call their own,” said Dan Dillon, vice president, Diet Portfolio, Coca-Cola North America. “Young people today do not want to compromise on flavor or calories and we think Coca-Cola Zero’s taste and personality will appeal to them.” Are they Freakin kidding us with this :p
    Coca-Cola Zero will be supported by an extensive marketing campaign including television, radio, print, and out-of-home advertising, on-line activation, and sampling programs. “Coca-Cola Zero’s personality will be different than any of our other brands, and our marketing will reflect that with some fresh ideas we haven’t tried before,” said Christine Holland, director of marketing, Coca-Cola Zero. Further details on marketing plans will be made available closer to the introduction.
    For the curious who can’t wait until June for their first taste of
    Coca-Cola Zero, a special Coca-Cola Zero sample pack will be listed on eBay, the World’s Online Marketplace, in early April. All proceeds from the listing will be donated to charity. The sample pack will come with six unique bottles of Coca-Cola Zero and limited edition Coca-Cola Zero-branded premiums. The charity auction marks the first time The Coca-Cola Company has offered any new product on eBay prior to launching it nationally. For further information on the charity auction visit the Coca-Cola Zero website at
    Coca-Cola Zero will be sweetened with a blend of aspartame and acesulfame potassium (ace-k), and will be available in a broad range of package sizes. The launch of Coca-Cola Zero will have no impact on Coca-Cola North America’s ongoing support for Diet Coke, America’s #1 diet soft drink, as the target audiences are different.
    The launch of Coca-Cola Zero continues a year of innovation for
    Coca-Cola North America, including a range of new product offerings across all beverage categories. Full Throttle energy drink, Coca-Cola with Lime, and Dasani Lemon and Dasani Raspberry flavored waters have already been launched, with Diet Coke sweetened with Splenda as well as Coca-Cola Zero slated for later this year, as well as new packaging for POWERade.
    The Coca-Cola Company is the world's largest beverage company. Along with Coca-Cola, recognized as the world's best-known brand, the Company markets four of the world's top five soft drink brands, including Diet Coke, Fanta and Sprite, and a wide range of other beverages, including diet and light soft drinks, waters, juices and juice drinks, teas, coffees and sports drinks. Through the world's largest distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate exceeding 1 billion servings each day.
    For more information about The Coca-Cola Company, please visit our website at

    So let me try to count all the Diet Cokes...
    1)Diet Coke 2)Caffine Free Diet Coke 3) Diet Coke with Lime 4) Diet Coke with Lemon 5) Diet Vanilla Coke 6)Diet Coke with Splenda 7)Coke C2 (1/2 sugar) 8) Coke Zero Did I forget any?

    Coke zero also has two artificial sweetners, instead of just one. MMMM Heres to your health? Well.. they are one of the strongest companies when it comes to Branding, Identity, and Marketing....
  2. dotdotdot macrumors 68020

    Jan 23, 2005
    The artificla sweeteners don't do anything to you, unless you are missing a gene - then, it reduces your I.Q.

    We learned all about it in science.
  3. mad jew Moderator emeritus

    mad jew

    Apr 3, 2004
    Adelaide, Australia

    It's more the effects we don't yet know about that worry me more.
  4. neildmitchell thread starter macrumors 6502a


    May 21, 2005
    Just what you be talkin about, I drink them there Diet Coke and it aint hurt me non! :p :D
  5. jsw Moderator emeritus


    Mar 16, 2004
    Andover, MA
    Hmmm... must be out to counter Pepsi One. Apparently, those people who now suffer the one calorie will be able to drink something similar with zero calories. How nice. I mean, someone who drank ten sodas a day for a year would gain one less pound that year, all else being equal. :rolleyes:

    Seems odd that they don't appear to see this as a threat to Diet Coke.
  6. neildmitchell thread starter macrumors 6502a


    May 21, 2005
    Well, whats odd is that Diet Coke and Coke zero are basically the same thing.
    All the ingredients are the same, two ingredients have been switched in order and an addition sweeter has been added in Coke Zero.

    I went to a grocery store for lunch one day at work, and there was a whole fridge filled with all the diff. Diet Cokes, I bought one of each, returned to work lined them up and asked my co-workers "How many different Diet Cokes do we really need in this world?"
  7. Sutekidane macrumors 6502a


    Jan 26, 2005
    Coke Zero tastes like diet to me. Whatever, soda is over-rated anyway.
  8. JordanNZ macrumors 6502a

    Apr 29, 2004
    Auckland, New Zealand
    Meh, i'll avoid anything that contains methanol. Ugh.
  9. ravenvii macrumors 604


    Mar 17, 2004
    Melenkurion Skyweir
    Bah, I'll take the real thing over those "health-aware" (there goes the oxymoron of the century!) soda.
  10. Xtremehkr macrumors 68000


    Jul 4, 2004
    I've lost my taste for all soda. Occasionally when I eat out I am stuck with soda of one kind or another.
  11. jamdr macrumors 6502a


    Jul 20, 2003
    Bay Area
    There are too many types of cokes, imo. Reminds me of Apple's Performa line-up. Coke, Diet Coke, Cherry Coke, Diet Cherry Coke, Diet Vanilla Coke, Diet Vanilla Cherry Coke, Diet Lemon Coke, Diet Lime Coke, and now Coke Zero. Ugggh. I'll just stick with water, thanks.
  12. mcadam macrumors 6502a


    Apr 3, 2004
    Taste just the same as real coke - yeah, right :p

  13. admanimal macrumors 68040

    Apr 22, 2005
    There's regular Lime Coke now too...the lime makes it taste a lot like diet coke. And don't forget C2, the low-carb Coke.
  14. dsharits macrumors 68000


    Jun 19, 2004
    The People's Republic of America
    you forgot regular Vanilla Coke. :)
  15. Abstract macrumors Penryn


    Dec 27, 2002
    Location Location Location
    Yeah, and it causes brain tumours.

    I don't understand this new "innovation" either. So they shaved off that single calorie. Big deal. Fat Coke drinkers will still be fat, and that calorie isn't gonna do anything to help your weight.

    Maybe if you're so worried about your health, you would stick to drinks that are actually healthy for you.
  16. mactonight macrumors newbie


    May 2, 2005
    VT, USA
    Google for aspartame poisioning. It is nasty, nasty stuff. It contains phenylalanine (notice the warning about it on the diet coke can), so if you are PKU sensitive (the genetic deficiency you mention) it will not make you stupid, it will make you very sick - Fibromyalgia and MS-like symptoms.

    Yeah, methanol in its native state is pretty bad, but it your body it breaks down into formaldehyde!

    Bottom line, avoid aspartame (aka Equal and NutraSweet). If you want a calorie-free beverage, drink water. I think the jury is still out on sucralose (aka splenda).
  17. ebow macrumors 6502a


    Apr 30, 2001
    Trapped in a world before later on
    I believe there is also regular Vanilla Cherry Coke, though I'm not 100% sure. Oh, and also Caffeine-free Coke and Caffeine-free Diet Coke. Plus, I think there are Coke II products in some places. It's a Coke, Coke, Coke World!

    And despite all this variety, I am just now weaning myself off my daily can of Coke, C2, or Vanilla Coke...
  18. mac-er macrumors 65816

    Apr 9, 2003
    You forgot Coke C2, Coke with Lime, and Diet Coke with Splenda.
    And, you haven't seen anything yet..
    Coke with Orange, Diet Coke with Orange, Coke with Chocolate, and Diet Coke with Chocolate are all in the works, supposedly. There is also a new Coke called Vault coming out that will compete with Mountain Dew.

    Coke Zero is intended to be marketed to men..who don't want to be seen drinking "Diet" Coke. Supposedly, the Coke Zero is also not supposed to taste "diety" at all.
  19. dsharits macrumors 68000


    Jun 19, 2004
    The People's Republic of America
    Well, they sure did a good job with that, didn't they? :rolleyes:
  20. mac-er macrumors 65816

    Apr 9, 2003
    A lot of things cause brain tumors....maybe your Mac too.
  21. DavidLeblond macrumors 68020


    Jan 6, 2004
    Raleigh, NC
    Sucralose, aspatame... they all taste like ass to me, regardless of what they do to your body.

    My sweetener of choice is good ol' sugar. Won't make me fat because I drink about one soda per day, if even that.

    And none of that "sugar in the raw" crap either... I like my sugar without dirt thankyouverymuch! ;)
  22. Les Kern macrumors 68040

    Les Kern

    Apr 26, 2002
    Artificail sweetners make me vomit. Literally.
  23. mstecker macrumors 6502

    Jul 16, 2002
    You're all missing the point of this

    The new coke zero has the original "Coca Cola" formula, albeit with a different sweetner. "Diet Coke" contains what was then a wholly-new formulation that more closely resembles Pepsi than traditional Coca and Kola nut "Coca Cola". In fact, the success of "Diet Coke" was one of the reasons that pushed the company towards the ill-fated "New Coke" effort. "New Coke" was essentially the "Diet Coke" formulation sweetened with sugar (or corn sweetners).

    As a long-time Coke drinker, I look forward to being able to enjoy the same flavor in a diet drink.
  24. Mechcozmo macrumors 603


    Jul 17, 2004
    ...and people who like Coca-Cola will still drink it, and not this... and people who like to try something new will drink this... and the world will keep spinning...
  25. dotdotdot macrumors 68020

    Jan 23, 2005
    Two questions:

    Although not GOOD for you, is regular coke not BAD for you? It contains no preservatives and no artificial sweeteners.

    Also, is splenda bad for you, as it is now being touted as the safest sugar substitute?

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