Commercials a little misleading?

Discussion in 'iPhone' started by kamiboy, Jun 4, 2007.

  1. kamiboy macrumors 6502

    May 18, 2007
    Ok, let's be honest here. Given the short span of a commercial one has to get ones point over and sell the product in as few seconds as possible. So obviously the iPhone footage in the commercials had been tampered with to speed things up significantly, at least it seems like that to me. However, showing all the transition and functions as being so impossibly fast and fluid will prolly just set ordinary peoples expectations too high.

    Not even if Steve had locked all Mac programmers in a basement the last 6 months and had them coding non stop to make the iPhone the fastest most fluid and responsive device in the world and hooked it up on a 100mbit internet line via WiFi would the browser load and show google maps so fast.

    The rest of the functionality was also a lot faster and more fluid than I think any reasonable man could expect them to be. I mean, I wish OSX was that fluid and mine runs on a 2ghz Intel processor, and the iPhone runs on what? A sub ghz ARM?

    What do you think?
  2. gr8tfly macrumors 603


    Oct 29, 2006
    ~119W 34N
    It has a GPU too. Also, it's a stripped down OS-X. Take a look at the Keynote. Yep - it really is that smooth.

    edit: don't forget - it's only 320x480 px display. That's less than 1/11th the number of pixels to manipulate.
  3. iMeowbot macrumors G3


    Aug 30, 2003
    Try an experiment. First, type in a ZIP code (or the local equivalent) into the regular Web version of Google maps. Say, 02135 for an example. Next, go up into the title bar and add seafood to the query (that is, 02135 seafood). The location pushpins appear nearly instantly. If the phone keeps track of your location and has the map image already cached, what's shown in the ad really isn't unreasonable.
  4. Eraserhead macrumors G4


    Nov 3, 2005
    OS X is that fluid on my iMac G5 2Ghz and Macbook 2Ghz (both with 2GB RAM) unless they are under heavy load.

    Maybe you just need more RAM for your Mac ;).
  5. cwedl macrumors 65816


    Jun 5, 2003
    may they've been able to speed things up? I know what you mean, then again I have seem adverts with pcs and no cables are present and they have mac osx on. saying loading a website would take too long for an advert and would make for boring watching.
  6. kamiboy thread starter macrumors 6502

    May 18, 2007
    I looked at the commercials again for a good measure and I think I know how they made things look so fast.

    When the safari is demonstrated the hand pushes the browser button and immediately the site comes to view, fully loaded. When Google maps is demonstrated it shows up fully loaded and with the current location properly set up and everything.

    So.... obviously those two apps had already been loaded, set up and were running in the background. So all the pushing of their buttons did was to bring the apps back into view. Things make a little more sense now. As for the rest of the stuff I think they either cut away a lot of the loading or short pauses or they have just optimized the hell out all the iPhone software.
  7. buymeaniphone macrumors 6502


    Feb 8, 2007
    San Antonio, Texas
    What if the iPhone is just fast? I dont see why thats not a plausible explanation. I doubt it would run that fast on wireless internet but if its going to run Wireless N on wifi then I could see it running that quickly.
  8. zoetropeuk macrumors regular

    Dec 19, 2002
    Oxford UK
  9. kamiboy thread starter macrumors 6502

    May 18, 2007
    Tell you what. First fire up Safari on your mac of choice, then bookmark the New York Times (that is the site from the commercial) website and then exit the browser. Then take out a watch and time how long it takes from you push the safari icon to the page is up on your screen fully loaded, it took a split second in the commercial.

    If you still have a glimmer of hope that apple has some how harnessed the magical powers of moon pixies and put it in the iPhone, then whatever dude, wait and see.
  10. hawaiian macrumors member


    I think it would be the case that the iPhone probably is that fast but the internet connection that the average user would see on an everyday instance wouldn't be that fast. My guess is that if you had hooked up the iPhone to a fast connection, you would probably get the speedy results that you see in the ads. But again, probably not the kind of connection that you would be seeing using the Cingular/AT&T wireless internet connection. Anybody got data to prove/disprove?
  11. kamiboy thread starter macrumors 6502

    May 18, 2007
    Well, it so happens that Steve Jobs showed how speedy both the browser and google maps was in the conference video months ago. And the site he used back then was also the New York Times. Go back and watch the video and then decide for yourself if they actually managed to make the iPhone THAT much faster in a few months.

    Yeah, seriously. Try and be a little realistic guys. We all use computers everyday and know all software/hardware have their limitations
  12. holamiamigos macrumors 6502a

    Aug 10, 2006
    ahhh.... there aint nothing better than a misleading ad...
  13. neven macrumors 6502a

    Oct 10, 2006
    Portland, OR
    Ummm... The NYTimes website was already open on iPhone when they switched to it in the ad. Yeah, I can believe that it takes that long to SHOW a website. It takes no longer than clicking a tab in Safari.
  14. MarkW19 macrumors 65816

    Sep 13, 2002
    Surrey, UK
    It's obvious they were all pre-loaded!!


    Has anyone noticed the different transitions when Coverflow is activated (by turning the phone on it's side)? It looks like it fades in in most instances, and then sort of "twists" in when you're currently listening to a song (and the current album art is already on the screen). This is cool! Also, the iPod mode now has a Podcast button, and some of the other icons have changed.

    I can't wait until the 29th, even though I can't get one until the end of the year as I'm in the UK. Looking forward to seeing the final specs, ending all this speculation, and being able to read the instruction manual to finally put my mind at rest about vibration, profiles, alert settings, etc.

    Oh and that also gives developers a few months to work on some killer apps for when I get chance to get one ;)
  15. yetanotherdave macrumors 68000


    Apr 27, 2007
    Bristol, England
    Bear in mind that 1) OS X is optimised in its entirity to run on iPhone and stripped of everything unnecessary, 2) the internet data is probably cached, 3) (the biggie) the OS is running off flash drives. 4) the OS
    I don't think those ads are too far off what we'll be seeing in real life.

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