Ok, let's be honest here. Given the short span of a commercial one has to get ones point over and sell the product in as few seconds as possible. So obviously the iPhone footage in the commercials had been tampered with to speed things up significantly, at least it seems like that to me. However, showing all the transition and functions as being so impossibly fast and fluid will prolly just set ordinary peoples expectations too high. Not even if Steve had locked all Mac programmers in a basement the last 6 months and had them coding non stop to make the iPhone the fastest most fluid and responsive device in the world and hooked it up on a 100mbit internet line via WiFi would the browser load and show google maps so fast. The rest of the functionality was also a lot faster and more fluid than I think any reasonable man could expect them to be. I mean, I wish OSX was that fluid and mine runs on a 2ghz Intel processor, and the iPhone runs on what? A sub ghz ARM? What do you think?