This image from a AirPod Pro vs AirPod Max signifies multiple impressions
As you stated your OG AirPods have become a workhorse, where as I doubt anyone casually will use either in the same manner. I cannot realistically see someone at home and work using the AirPod Max because of what it conveys when someone wants to talk to you. Where as the OG AirPods and AirPod Pro don't project that. Please note I see people at work, Starbucks, travel, stores. I don't know how Apple expects to be able to sell a lot of these for many situations. Its kinds why that CNN comment about least used technology is fairly accurate with our daily usages.
The above image coveys a lot to anyone thinking of walking around town doing most things these days with either. It doesn't matter the positives or negatives of either. AirPods are for people doing all kinds of things, but the AirPod Max is not something really fitting in well with all a person's needs, activities, and plans. Hey it a over the ear headphone, get that. It's not even something I would say might works with all your bluetooth activities at home.
The above image shows how selling these requires convincing Apple Fans that there is something beyond their usual needs and activities