Furthermore, the Apple TV experience sucks because using the Apple TV is not how people watch TV. Where is the program schedule? I want to see a program schedule and then simply select the programs I want to watch. Let Apple TV record them, stream them, or pop up a reminder when a program is available for viewing. I don't care if it's on Netflix, Hulu, or CBS.
Instead we have a ridiculous grid of apps and no way to watch NEW episodes of our favorite shows without clicking into each app where we watched that particular series. Cumbersome and terrible experience. It's the same on Roku and the rest. Apple is known for improving the experience, yet here they have simply mirrored the flawed experiences offered by other boxes.
Apple didn't rethink anything with Apple TV. All they did was figure out a way to shoehorn iOS into a TV form factor. That's it. Apple TV is a total fail.