Unless Apple <.....> buys them up, iTV is not going to happen.
Extremely unlikely. ITV currently has a remit as a Public Sector Broadcaster, and any such attempt to buy a PSB outright would attract large scale scrutiny from a number of UK government departments, from Culture, Media & Sport, to the Treasury (under the Business section), to the Competition Commission, etc. As a simple comparison, when News Corp tried to buy out the existing shares in Sky (which isn't even a PSB), that went through a number of hoops over months and months before it even got to the point where things went belly up due to the hacking scandal. A PSB has a whole host of extra safeguards, so the chances of ITV "simply being bought" by Apple aren't just slim, they're anorexic.