Confirmed: Apple Acquired Real-Time Motion Capture Firm Faceshift

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Nov 24, 2015.

  1. MacRumors macrumors bot

    MacRumors

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    Earlier this year, MacRumors uncovered some evidence suggesting Zurich-based real-time motion capture firm Faceshift was acquired by Apple, and as of today, that acquisition has been confirmed by Apple in a statement given to TechCrunch.

    "Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans."

    [​IMG]

    Prior to being acquired by Apple, Faceshift worked with game and animation studios on technology designed to quickly and accurately capture facial expressions using 3D sensors, including Faceshift Studio software with plugins for Maya and Unity. The company was also working toward consumer-facing software like a Skype plugin that would support real-time avatars for video chat.

    Based on Swiss company registry filings discovered by MacRumors, Faceshift was acquired by Apple in mid-August. Several Faceshift employees have now joined Apple and are working out of the company's European offices. Apple is also hiring additional employees to work on related technology in Switzerland, including a senior software engineer that would focus on "cutting-edge imaging algorithms for both mobile and desktop photographic applications."

    Faceshift launched in 2011 out of the Computer Graphics and Geometry Laboratory at the Swiss Federal Institute of Technology in Lausanne, and in mid-2013, the company expanded and brought on industry veteran Doug Griffin, formerly of Industrial Light & Magic and Electronic Arts, to head up a San Francisco office. Faceshift has demonstrated its motion capture technology multiple times in the past few years, most recently demoing it at GDC 2015.


    It is not clear what Apple will use Faceshift's Technology for, but there are a wide range of possible use cases. Faceshift's real-time motion capture work in the gaming and chat arena could be used for things like real-time avatars for FaceTime video chats, but there are also more serious applications such as biometrics for unlocking devices or authorizing payments through facial recognition techniques.

    Article Link: Confirmed: Apple Acquired Real-Time Motion Capture Firm Faceshift
     
  2. antman2x2 macrumors 6502a

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  3. iapplelove macrumors 601

    iapplelove

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  4. Goldfrapp macrumors 601

    Goldfrapp

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    Perfect avatar for this thread.
     
  5. snowmoon macrumors 6502a

    snowmoon

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    #5
    I know it's not as cool as the other ideas people are kicking around but I could see it being used to improve facetime compression rates by improving ME significantly.
     
  6. Gasu E. macrumors 601

    Gasu E.

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  7. coolfactor macrumors 601

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    #7
    Putting a face on Siri... that would help to differentiate her from the other digital assistants.
     
  8. ArtOfWarfare macrumors G3

    ArtOfWarfare

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    #8
    I assume Cortana just uses the same model as from Halo.
     
  9. spyguy10709 macrumors 6502a

    spyguy10709

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    They don't, they use a blue circle to represent Cortana's UI - a digital assistant who shares a name and voice with a video game character regularly heralded as being (one of) the most memorable digital assistant in all of fiction. What did you expect? It's Microsoft.
     
  10. aloshka macrumors 65816

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    Did anyone else notice they are a full-windows-only shop?
     
  11. Lucamegh macrumors member

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  12. Sanz315 macrumors member

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    This technology could be so useful in cars, car would be able to tell when a driver would be tired or distracted. I don't know if Teslas already do this though.
     
  13. iabacus macrumors member

    iabacus

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    By far the weirdest acquisition I've seen yet.
     
  14. Chytin macrumors member

    Chytin

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    If Apple is planning to ditch the Home button, then their technology may be used for Face ID indeed. The question is whether this will happen with the launch of iPhone 7 or will it be kept aside for the 7s. Probably not, otherwise the chassis needs to change in an S year.
     
  15. lowendlinux Contributor

    lowendlinux

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    It'll be interesting to see what they do with that technology. Perhaps it will be something connect like for the ATV
     
  16. iPhysicist macrumors 65816

    iPhysicist

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    Get ready to bounce every time you want to unlock you phone. "Sorry, not you, step aside please...Ahh the Ladies... Come on in!"
     
  17. MacsRgr8 macrumors 604

    MacsRgr8

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    Nah... acquisition of Beats is
     
  18. Fabian90 macrumors regular

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    #18
    Maybe it is for AppleCare support chat. Imagine the Apple employees sitting in front of their computer and you see an image of a virtual person which looks real. No need for AppleCare employees to show their face, yet it feels like you talk to a real person face to face.
     
  19. appledefenceforce macrumors 6502

    appledefenceforce

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    Makes perfect sense if you have a business sense. However since not every one does so to some people it doesn't.
     
  20. sanke1 macrumors 65816

    sanke1

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    God whenever I see that ogre and lady together for the nth time, I feel like punching someone.
     
  21. Kr15 macrumors newbie

    Kr15

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    To be honest it's very sad to see small companies disappearing from the horizon just because one bigger company needs some kind of a patent.

    Don't get me wrong, I'm still Apple "fanboy" and I would love to see their products improving but i do believe that some of the technologies would do better on their own.
     
  22. MH01 Suspended

    MH01

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    If they went with cortana herself, the PC brigade would be at arms! This was they remove appearance from the equation.

    They days you cannot say the wrong words... Ask the Beats boys ;)
     
  23. shaunp macrumors 68000

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    I didn't, but I was thinking Apple now need to put some decent hardware in there machines for this to run okay, but I guess if they run it on a PC it will be fine ;o)

    Before anyone responds I have an rMBP and a nMP (D700's) and I find the GPU performance of them both to be average at best. A cheap PC with a GTX 780 (quite an old card) often exceeds my expectations - i keep wanting to get rid of it because it's so big, but it plays games like Fallout 4 really well at 1440p. The nMP doesn't do this so well.
     
  24. djgamble macrumors 6502a

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    Bring back Clippy!!! The day he was culled was the day I lost faith in M$.
     
  25. jkruehne macrumors regular

    jkruehne

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    #25
    my thought as well: something like FaceTime on the A Watch, or so … own avatar / emojis :)
     

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48 November 24, 2015