Apple "casts" their Store sales people by looking out for people having "the right vibe" more than looking at anything else. Basically, your looks and behavior are more important than previous experience.
LOL - form over function again.
Love the word "cast" - doesn't Disney call many of its theme park employees "cast members"? ( http://disneylandcastmembers.tumblr.com/ )
I guess it helps to explain those disastrous "genius" commercials during the Olympics - the guy was really cute, but no other redeeming value.
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