It is clear as day, he applied all the force he could to what he said was the iPhone. I am suspect because after he peels off the new plastic he drops the phone below the camera view just before he starts bending it. But it is very clear and indisputable that he barely applied any pressure at all to the Moto X. For the iPhone he bends his elbows, starts with his wrists straight, arches his thumbs, then rotates his wrists to apply pressure. With the Moto X he starts with his arms straight out, wrists already rotated, thumbs flat agains the back of the phone. This means he can't apply any serious pressure to it. This is an old parlor trick. Also, his audience is obviously faking their reactions. It is all a staged fake to suggest that the Moto X is much stronger. Think about it. In the end how can you know how much pressure he applied to each phone? You can't and that's the point. He creates an illusion to suggest something and along the way does some obvious redirection to swap out the iPhone for some reason, probably so he doesn't have to keep investing in iPhones to bend them. Remember, the first one he bent could easily have been straightened out well enough to get by you when he did that switch right before the bend. This would also make it much easier to bend. No doubt in my mind that this is exactly what happened. But he sure did get the hits he wanted for his video, which was his original goal.
