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Corning Unveils 'Project Phire' Super Scratch-Resistant Glass

AngerDanger said:
Nothing conveys the shear strength of Gorilla Glass quite like a slightly meek looking gorilla huddled on a crosswalk.
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I see your point in how a meek gorilla does not convey strength, but I believe that was intentional on the part of the marketing team. If you look at the phone's screen, it shows an image of an adult gorilla, looking at the baby gorilla. It is the gorilla on the screen that is trying to convey the feeling of strength because it is trying to comfort/care for it's scared child who just dropped it's phone on a street.
 
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Tougher is better. And if Cornings claim holds up this could be almost as good as Sapphire
 
bsolar said:
The meek gorilla represent the clumsy you, feeling guilty and worried to have dropped the precious and fragile new toy and fearing to have broken it. But fear not! Corning knows you are a clumsy user with questionable thumbs opponability and is committed to provide you with toys able to withstand your own ineptitude. Long live Corning!

It's marketing narrative at its finest! :)
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Oh heavens.. calling their customers meek clumsy gorillas is good marketing? :p
 
jayducharme said:
Phil Schiller called it "ion-strengthened glass". The only company currently producing such a product is Corning.
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There are three big names in ion exchange glass:

  • Gorilla Glass by Corning (US)
  • Xensation by Schott AG (Germany)
  • Dragontrail by Ashashi (Japan)

I think they all have licensed their glass to factories in multiple countries, so it can be made wherever it's needed.

All of them are used in smartphones and tablets.

My guess is that Apple doesn't specify, in order to be able to switch suppliers on the fly.
 
Michael Goff said:
If you read the sarcastic context, you'd get it.
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The way I read it, the original poster was being sarcastic, and the response was a response that totally missed the joke. And I think you missed it too. If you can read the below and still think what you said, well then I guess we are speaking a different language.

OP: "You raise a valid point. I question the ferocity of the gorillas with which Corning test their Gorilla Glass.

And what does Gorilla Glass 4 even mean ? Does that mean the glass is resistant to 4 meek gorillas ??!?!?!? What the hell is that in the real world ?? "

Reply: "Umm. What does iPhone 4 mean? It takes 4 people to assemble it? What about the 5S? It takes 5Stupid people to assemble it? See where I'm going. Gorilla Glass 4 is simply the 4th "generation" on Gorilla Glass.. much like iPhone."

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Piggie said:
Can anyone explain to me please why these glass screens are not mounted in a rubber gasket/surround?

I am sure I have seen such things in the past.
You can hardly see it, you have the edge of the glass, then it looks like a flush area of black rubber, perhaps 1.0mm - 1.5mm wide, and then the metal, all flush.
Just to give some shock absorption to the glass to metal connection so the hard force of a drop is not directly transferred onto a single spot on the edge of the glass.
As I say, I'm sure I have seen this done on other products, though I can't recall right now where I've seen it, but they never seen to use this on phones, when it would seem a pretty obvious thing to do.

Glass - Rubber - Metal.
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Probably because no one at Apple ever thought of that and they were waiting for someone on an internet forum to suggest it. :rolleyes::rolleyes:
 
Lennholm said:
I'm not impressed by Apple's utilization of Sapphire so far, the fingerprint scanner fails to recognize your fingerprint most of the time if your finger is even slightly moist and the rear camera has accumulated significant amounts of dust behind the cover so what's the point of the scratch-resistant cover in the first place?
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But...but...are there scratches?
 
apple should use this, its funny how a bunch of people crack their phones but do nothing
 
Sheza said:
The sooner the better.

My iPhone 6 has only ever been used in my jean pocket. I don't put it in a bag, I don't share the pocket with any other item. And yet it scratches.

All those videos of YouTube tech channels taking knives, screwdrivers and hammers to an iPhone screen are utter bollocks.
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This. My iPhone 6 is full of scratches and nicks. It's just embarrassing to have such a beautiful device full of deformities.
 
mtneer said:
Oh heavens.. calling their customers meek clumsy gorillas is good marketing? :p
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As long as the customer gets the message without getting the insult, why not? Most would likely assume that the clumsy one is not them but someone else, without realising they are the "someone else" of someone else themselves...
 
that be me said:
Honest question: has Apple actually stated that they use Corning Gorilla glass for their devices? I'm not talking about that one book where it supposedly credits a supplier in Texas. I mean referring to Corning by name.
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Not to my knowledge. They've also never stated that they use Western Digital hard drives, Samsung Solid-State drives, Samsung Flash storage ICs, etc. They also don't put "Intel inside" stickers on their Macs, but they do list the CPU model and brand in the specifications.
 
scottsjack said:
Nice to see another great product from an American company.
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I like great products. I don't care where they come from.

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Statusnone88 said:
This. My iPhone 6 is full of scratches and nicks. It's just embarrassing to have such a beautiful device full of deformities.
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If you care for it so much you'd surely look after it better then? Why complain about your own carelessness? The 'deformities' aren't really deformities - they are scars from lack of care.
 
The Mercurian said:
You raise a valid point. I question the ferocity of the gorillas with which Corning test their Gorilla Glass.

And what does Gorilla Glass 4 even mean ? Does that mean the glass is resistant to 4 meek gorillas ??!?!?!? What the hell is that in the real world ?? :(
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I know! It's not like it used to be with the Samsonite gorillas. Remember them? They were much more tougher than these pansy looking Corning gorillas. Samsonite gorillas kicked ass!
 
rp2011 said:
Well, they tried. It was a costly mistake, but in the end everybody wins. Corning is far better suited to be making glass than Apple. In the end it was probably a blessing it didn't work out.
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What are you even talking about? Apple doesn't make glass, they have zero to do with glass making.

You're talking about Apple's investment in GT Advanced Technologies, the actual shappire supplier? This wasn't even a costly mistake, GT is required to pay back Apple the money.

You do understand Apple was the one who convinced Corning to restart their business and practically give them the contract on first day?

Apple make investments all the times in all sorts of companies to try to pan out the best suppliers and get early access to new technologies.

Apple makes mistakes all the time but they know what they're doing and they know what to do when it does work.




Investor27 said:
Was there a reason why Apple turned away from Gorilla Glass the first time? If it was a business decision, it doesn't seem like Apple would go back into bed with them again.
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Apple hasn't turned away from Corning, they're still using the same glass material on all of their iOS devices. The only one that might not be using it is AppleWatch.

Apple just wanted something new with Sapphire and it didn't work out with GT. So, they just move on to finding something else while still using Corning's material.

It's a simple research and development process, you seek out to find the next best thing. You don't just sit around doing nothing.

porky said:
I dropped the iPhone 6 plus only one time but with the screen down. Glass broken....
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There's nothing in the world that will protect against that beside not dropping it in the first place or putting it in a strong thick protective case.
 
Every time I see the gorilla I feel like it's an advertisement for sexually abused animals. He / She looks so depressing.

Looking forward to strong screens. Which we could get sapphire, but I know it's expensive. Maybe a mixed compound?
 

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I wonder if there isn't a way to put a thin layer of sapphire over the Gorilla Glass to get the best of both worlds. I suppose expense might be a factor as well as screen viewability caused by refraction/defraction between the layers. I'll be honest, I don't know the physics here.
 
Tankmaze said:
Now that's innovation. Apple should really consider using this.
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Apple will use it in about 5 years when the price comes down to the point where they can maintian the profit margins to which they've become accustomed.
 
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