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That's the problem. There is no such known material. Even screens made of diamond would shatter just as easily. The shatter-proof, scratch-proof transparent rectangle requires a whole new, breakthrough innovation much like the all-month battery. It's beyond anything that exists now at any price.

I suspect it will be easier to invent anti-gravity so that a future iDevice can sense that it's falling, activate the anti-grav and float in for a feather-soft landing. As "out there" as that sounds, the challenge involved is probably about the same.

No kidding, Hobe Sound. I'm in Wellington. Moved out here from Jupiter about 2 years back.
 
Since they did not mention the grit of the sandpaper I am guessing it was somewhere between 600 to 1,000.
 
Yep. For whatever reason, Apple has never allowed Corning to acknowledge their relationship.

Apple has a vertical supply chain, and prefers to own most of it for competitive advantage. If Apple can't get that product, or the company refuses to be exclusive, they either buy and make them sign an NDA (again, for competitive advantage), or don't buy at all.

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Knowing Apple's supply chain practices, I would love to team up with Samsung or another company to help chip away at Apple's resources and market share. I love their products, but a certain hiring manager broke my back at one point, so I've got a huge chip on my shoulder.
 
Knowing Apple's supply chain practices, I would love to team up with Samsung or another company to help chip away at Apple's resources and market share. I love their products, but a certain hiring manager broke my back at one point, so I've got a huge chip on my shoulder.

Samsung has been a major supplier of processors, displays, and other components to Apple for many years. If they wanted to go to war and constrain Apple, they would've done it already. Samsung needs Apple just as much as Apple needs Samsung. That may change in the future, but it isn't going to happen today.
 
Scratches

FINALLY. Now my iPhone will survive all of those drops onto inconveniently placed sandpaper while I'm running around town.

Speaking for myself, my bigger problem is when I stick my iPod Touch in my pocket facing my keys, etc.
 
You do know what a phone is used for, right? Perhaps you only use the speakerphone?

Fair point, but I've never seen people drop from talking on the phone though. Every single drop I've seen (and done myself) is from either:

- Dropping as you take it out of your pocket
- Dropping as you are using it at waist height
- Falling off a table

Basically it only really occours when you are shifting your grip, or an accidental nudge.
 
But Apple does use gorilla glass?

As far as I remember they Apple have never specifically confirmed nor denied using Gorilla Glass. Steve Jobs did mention once when talking about the original iPhone development that the plastic they were using was not resilient or scratch resistant enough so they called the CEO of a strengthened glass company that was shelving the idea due to lack of demand and convinced them to bring it back to life for Apple.

There is an article here that covers what Apple has mentioned so far in relation to Gorilla Glass -
http://thenextweb.com/apple/2012/03...-it-still-uses-corning-glass-in-most-iphones/
 
you think? i always thought that dropping your phone on to a pillow would be 10x more likely to break its glass than on the concrete...

that girl needs to go see a doctor. she seems to be having an issue with her basic motor skills when holding small objects.

She can come see me. Can't help her with her small object problem though.
 
I'm just inspired by the fact that Cornings®' Top Scientists® are a non-white male and a woman. That's all that matters to me.

Seriously, do marketing departments not understand that pandering to certain corporate images like that makes your video more amusing than anything else?
 
I like how it's a middle class privileged female who is always dropping that hypothetical expensive smartphone on stupid occasions. Who cares, her rich dad or husband will buy her another one in a drop of a hat. Finally some common sense in this crazy world of SJW and PC.
 
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you think? i always thought that dropping your phone on to a pillow would be 10x more likely to break its glass than on the concrete...

that girl needs to go see a doctor. she seems to be having an issue with her basic motor skills when holding small objects.

They're talking about *rough/smooth* surfaces, so you talk about *hard/soft* surfaces?
 
Good to hear, cause my iPhone always falls flat on its face and never on an edge or corner.
 
Why are we still ignoring the Elephant in the room?

Yes, glass is fragile, and can break when impacted in various ways.

That's a given, we know and understand that.

However, that's not REALLY the problem

The problem is the people who make the devices (phones) are not designing them in any ergonomic way.

It's like someone said to Apple or another maker. Ok, we need to set out to make a device that's got zero grip on the surface due to the material used, and also make the body, flat and smooth to make it ever harder to grip.

Let's face it, smooth flat surfaces, made from smooth material with almost no friction, then on top of that, don't put any shock absorbent material around the glass either.

You really could not make it easier to slip out of your hand if you tried.

Again, it's all about the looks than the practicality.

For starters, the edges and back of the device could have a surface that did not slip from your hand.
Then people would jump up and down and say "waaaaaaaaaa It's not aluminium"

Form and style over function, again and again and again :(

You should be able to place a phone on your flat open hand, told your hand to almost vertical and the phone still won't slide off as the surface material would grip your skin.

Funny world
 
Surely its the 1 small piece of gravel/asphalt that sticks up further than the rest that breaks the screen not the roughness?

The surface of sandpaper is far too uniform to be a fair test.
 
Yep. For whatever reason, Apple has never allowed Corning to acknowledge their relationship.

That's because a percentage of their of devices use Asahi's made in Japan analogue to Corning's product.

It's always a good idea to have more than one supply chain source on a commodity item.
 
Speaking for myself, my bigger problem is when I stick my iPod Touch in my pocket facing my keys, etc.

They didn't specifically say that it would survive abrasion in a pocket with sandpaper for hours per day, they said it would survive a drop onto sandpaper. Pretty big difference, lol. They also didn't say what was behind the sandpaper. Probably most of the things that I own would survive a drop onto sandpaper, especially if it was suspended at the edges. Oh marketing! Reminds me of those Zagg InvisibleShield commercials where they show them hitting the shield by itself with a hammer. Like having it on the device and hitting it with a hammer wouldn't transfer all of that energy into the device, lol.
 
no plans for sapphire

I wonder how this will affect :apple:'s potential sapphire plans

I would guess that if Apple to some degree has screwed GTA... Apple may not get back in to the sapphire game for a long time. Perhaps GG4 is the way to go. Although I see GG4 as being 'tougher' I do not see it as being more scratch resistant.
 
yeah I dont get why they did not put a piece of asphalt or concrete on the bottom of their fancy new machine...

Probably for test reproduce-ability. Any stone would itself be changed over time from impact, whereas sandpaper could be replaced for every impact, and thus be able to show small percent point improvements. And they could also choose to use sandpaper made of a substance like diamond or sapphire, that would be harder than stone.

I suspect it will be easier to invent anti-gravity so that a future iDevice can sense that it's falling, activate the anti-grav and float in for a feather-soft landing. As "out there" as that sounds, the challenge involved is probably about the same.

Possibly an airbag case could be used. Right now there's a product for cyclists where they wear something around their neck that looks like a scarf, but that detects a fall and deploys into an airbag helmet that wraps around the head.

Surely its the 1 small piece of gravel/asphalt that sticks up further than the rest that breaks the screen not the roughness?

The surface of sandpaper is far too uniform to be a fair test.

I think that depends on the grit. Pieces being too close together would probably support the screen and cause less stress, whereas far enough apart would not cause support, but multiply the stress points, and so be worse for the screen than one piece.
 
But that means it's easier to scratch though right? If it's harder to shatter, it's easier to scratch. Sapphire moves towards the other end of the spectrum.

Don't care about scratch. I use screen protector. If I have scratch I put on new screen protector. One dollar. Well, eight dollar because I use good screen protector.
 
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