'Crazy Rich Asians' Director Jon M. Chu Shoots Short Film Using iPhone XS Max

Discussion in 'iOS Blog Discussion' started by MacRumors, Sep 19, 2018.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Jon M. Chu, best known for directing hit movie "Crazy Rich Asians," was provided with one of Apple's new iPhone XS Max models by WIRED, which he used to shoot a short film in 4K to test out the device's capabilities.

    Chu's video was shot handheld using available light using only the native camera app and stabilizer, without any additional equipment or lighting. The video was edited on a computer, but no color correction or post-production tricks were used.

    Chu told WIRED he was impressed with how well the iPhone handled moving shots, and to challenge himself, he shot in a garage under fluorescent lights.
    Chu also said the device's color accuracy was notable, as it accurately depicted the real-world colors of the garage where he was filming. "You can see the colors, they really pop," he said."

    After the testing, Chu says he's going to upgrade to the iPhone XS Max from the iPhone X, "no question." iPhone XS Max, he says, is lighter than the 8 Plus and "doesn't feel like a plus phone." "The weight, the density -- it doesn't feel like an inconvenience to hold it," he said.

    Chu's full two minute video can be watched on YouTube. Called "Somewhere," it focuses on dancer Luigi Rosado's rehearsal space.

    Article Link: 'Crazy Rich Asians' Director Jon M. Chu Shoots Short Film Using iPhone XS Max
  2. Juiceboy macrumors member

    Mar 10, 2011
    Does it say how he moved the files off his phone onto his PC? iPhone X doesn't support USB 3 speeds. Getting video off the device is such a huge pain!
  3. KPandian1 macrumors 6502a

    Oct 22, 2013
    I saw the movie, it needed the wide screen (70mm) experience - so don't shoot your next with an iPhone.
  4. jasheeky macrumors member

    Nov 18, 2009
    He should stick to directing theatrical movies.
  5. BasicGreatGuy Contributor


    Sep 21, 2012
    In the middle of several books.
    I thought it was a good short. The new phone did a great job.
  6. CrazyForCashews macrumors regular

    Apr 1, 2018
    iPhone XS Max, he says, is lighter than the 8 Plus and "doesn't feel like a plus phone." "The weight, the density -- it doesn't feel like an inconvenience to hold it," he said.

    iPhone 8 Plus weight: 202 grams
    iPhone XS Max weight: 208 grams

    Lighter than the 8 Plus, riiiiight... These phones are getting heavier.
  7. Scottsoapbox macrumors 6502a


    Oct 10, 2014
    I want to be a crazy rich Asian so I can get the iPhone a few days early! #TeenAngst
  8. madKIR macrumors 6502a

    Feb 2, 2010
    The Apple marketing machine is working day and night to make sure these new iPhones are shoved down your throat lol
    I see the same level of noise as on the X, frankly speaking.
  9. 69Mustang macrumors 603


    Jan 7, 2014
    In between a rock and a hard place
    Perception and reality often intersect at different corners... in different neighborhoods. :p:D

    Seems more like accidental confirmation bias. I can easily see someone making an off-hand comment about the Max seeming lighter than the 8+ and Chu going, "Yeah, you know what it does, doesn't it?" Feels lighter is probably what he meant. Not is measurably lighter. Only geeks like us pull out scales to differentiate 6 grams. Normal people just eyeball it and keep it movin'.

    The video looked like a good cell phone video. Not great, not bad. Good cell phone video. Pretty much standard these days.
  10. KPandian1, Sep 19, 2018
    Last edited by a moderator: Sep 20, 2018

    KPandian1 macrumors 6502a

    Oct 22, 2013
    I loved the movie and the job he did with Singapore.

    iPhone movie shoots are limited - no matter who is handling the camera. I love the iPhone and the main updates this year are the cameras' abilities.

    However, we are not in the "The Blair Witch Project" days.
  11. givemeanapple macrumors Demi-God


    Oct 2, 2016
    This video looks much better than the blurry picture Mr Cook took for Twitter with his iPhone 6S.
  12. usarioclave macrumors 65816

    Sep 26, 2003
    It's actually more about weight distribution than actual weight. The iPad Pro 12 is heavy, but it doesn't feel that way because the weight distribution is really good. It feels as heavy (in its case) as my Moto e4 does, which shows that someone at Apple still knows what they're doing. Out of its case the Pro 12 feels ridiculously light.

    They could probably have a year-long class about how to do that.
  13. JosephAW macrumors 68000


    May 14, 2012
    You can see the iPhone reflecting the light on the right wall as he quickly approaches the subject at the end. That's the problem with not using a case and having a glass back.
  14. Smith288 macrumors 65816


    Feb 26, 2008
  15. Abstract macrumors Penryn


    Dec 27, 2002
    Location Location Location
    Exactly. It’s easy to change weight perception if we’re only talking about a 6 gram difference. I’m not dismissing affirmation bias as a factor, but if asked to discern 202 and 208g objects, design matters.

    Besides, 6 grams is so little that lots of things could shift perception. Did he have both phones there, or was he working off memory? Which one did he pick up first?

    My 200ml coffee, which, for the Americans, is roughly Starbucks’ smallest cup size, required roughly 14 grams of ground coffee to make. That 14g of ground coffee is already featherlight IMO, so for those who are saying, “Oh, I can’t believe Apple is making their phones heavier and heavier!”, 6 grams is a big, fat nothingburger with all the toppings removed. ;)
  16. AppleFan910 Suspended


    Jul 19, 2018
    Funny. All the camera samples I’ve seen show it’s the best camera on a phone out right now. Great color and dynamic range. Even better than pixel 2. To each his own.
  17. Whathappened macrumors member

    Mar 15, 2018
    So? It can still „feel“ lighter, although it is not. That’s what he said.
  18. iamsikora macrumors newbie

    Jul 15, 2010
    That was just bland and awful. Not a good way to market the camera at all. I've shot better things with older iPhones.
  19. sidewinder3000 macrumors 6502a


    Jan 29, 2010
    I love this kind of marketing. Fun and informative. Footage looks great.

    Pick a compelling subject, find interesting POVs, pick a lively soundtrack and make timely, snappy edits. Magic formula.
    --- Post Merged, Sep 19, 2018 ---
    Maybe you’d care to share?
  20. kegan forbes macrumors newbie

    kegan forbes

    Jun 14, 2017
    this made me think of the oceans 12 museum laser scene
  21. wubsylol macrumors 6502

    Nov 6, 2014
    I'm all for the democratisation of cinema, however this - like every other film shot in the same fashion - looks clearly like a small-sensor camera. 4K means nothing when you have compression crawlies and high ISO noise all over your image.
  22. BvizioN macrumors 601


    Mar 16, 2012
    Manchester, UK
    I missed the part where it says he have used PC! It says Computer which could have been either PC or Mac. Speaking of the latest, little do you know that iOS devices and Mac computers do feature AirDrop which allow devices to drop large files instantly between them without the need of wires. And for many photographers/Videographers/Film makers, Mac is the platform of choice (and for a very good reasons) I do effortlessly drop videos/fotos all the time between iPhone,Mac and iPad. It have been years since I last used a wire to plug an iOS device to a Mac and I just love the convenience of not having to.

    PC? I use it at work, would never buy one for personal use.
  23. WilliamG macrumors G3

    Mar 29, 2008
    Or the obvious focus-hunting blunder the phone makes in the opening few seconds.

    So, say what you want about this short film, but this is not impressive - and quite frankly looks like any modern cell-phone video. Noisy in the shadowy sections, not really very sharp, and.. well.. a giant pile of whatever.
  24. calstanford macrumors member

    Nov 25, 2014
    Hong Kong
    Seriously bad idea from Marketing. Noisy low-res due to low light and tiny sensor. Colour reproduction bad again due to low-light. Not sure why you'd need a director, let alone a famous one to film this either.
  25. FFR macrumors 68040


    Nov 4, 2007
    Did you watch the same video?
    The director claims he liked it.

    What major motion pictures have you directed?

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