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Cupertino.org Posts More Details about Apple's New 'Spaceship' Campus
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Where's Norman Fosters name?
It's quite annoying that the chief architects name hasn't been used publicly by Steve Jobs once. I don't understand why when he's possibly the most famous Architect of this Generation. Guess they just wanna look like they're the designers of everything.
It's quite annoying that the chief architects name hasn't been used publicly by Steve Jobs once. I don't understand why when he's possibly the most famous Architect of this Generation. Guess they just wanna look like they're the designers of everything.
No, under about 4-5 roofs. Infinite loop will still be used. Likewise, the leased buildings within very short walking distance of Infinite loop will also likely not be let go. Stuff farther away and/or less suitable will get let go.
[ Likewise the site plan shows about 4-5 research buildings. Probably moving the antenna and some of the other large bulky labs closer to one another. ]
Actually not a good idea to put everybody in one single building.
If you look at the plans (particularly the cross-sections), you'll see that the entire structure (including the underground car parks) is mounted on earthquake shock-mounts. This means that the building will move from side-to-side to dampen out the quake below it. The glass (toughened and laminated) will probably be hung from rigid frames, preventing it from shattering.
Apple doesn't make much of anything anymore.
More accurately put this is more like "we have routinely hired folks expert in making buildings with lots of glass so we are very familiar with what we can ask for and get. "
Typical apple's spin on how magical they are at creation. The reality is that Apple buys lots of "magical" stuff that is available from anyone else who has the money to buy it. There is lots of stuff Apple contractors do that somehow turns into "Apple" magic when it comes time to crow about it in public. There is some stuff Apple does. Other stuff they just claim credit because signed the check.
All I can say is that this building is going to attract gawkers from everywhere. One thing bothers me, though: have they talked about plans for food service inside this unusual building? One of the big attractions of working at Google is that they have superb food service, and Apple shouldn't scrimp on this! 
Errr, no. They plan to restore some representative orchards that dominated Silcon Valley before the tech companies took over. Back when that particular section was a primarily a fruit growing agricultural zone.
The natural, pre-Spanish/U.S. transformations, native state isn't going to be restored.
There are number of trees that will be ripped out and a good number that will be put back in different locations. The current HP campus isn't exactly a "sterile" industrial complex.
That said they are going to fit the buildings into the landscape as oppose to creating a monument that can be seen from a distance. The infinite loop complex is more a "church building to make a statement from a distance" than this one.
$80 billion begs to differ.
If you're looking for waste, there's a whole lot of it in Redmond, WA.
So true! I got a certain impression from seeing the pics and that nails it perfectly.
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re abnormal events before the spaceship lands in cupertino
missing avenger torpedo bomber planes from flight 19 - will mysteriously show up in top of microsoft headquarters in redmond washington
"David Laughlin: Who flies crates like these anymore?
Project Leader: No one. These planes were reported missing in 1945. "
quote from movie - close encounters of the 3rd kind
missing avenger torpedo bomber planes from flight 19 - will mysteriously show up in top of microsoft headquarters in redmond washington
"David Laughlin: Who flies crates like these anymore?
Project Leader: No one. These planes were reported missing in 1945. "
quote from movie - close encounters of the 3rd kind
By municipal code they have to provide parking for th eoccupants.
In addition, did you see the Transt Hub? Beter yet, the parking lot gets us Americans off our fatt arses and makes us walk to the building. That in itself is good.
Add in the pathways, gardens and vast distance, you will get some serious exercise on that campus.
As for green, they have their own plant, I read somewhere substantial solar components. Regular LEED design will make the building far more efficient than most. A building can be very energey and carbon saving in its own way.
Look at the landscaping area. That is a huge carbon sink. The tons of glass allow natural light, an enerhy saver. In addtion I am sure the HVAC etc. will be designed LEED/Green.
Without much basis you slam Apple for something they have no control over, which is quantity of parking. Plus we have no idea what programs they pffer to encourage car pooling, mass transit, etc.
Plus there is a tunnel to those apartments, so that encourages local commuting if someone lives there.
In addition, did you see the Transt Hub? Beter yet, the parking lot gets us Americans off our fatt arses and makes us walk to the building. That in itself is good.
Add in the pathways, gardens and vast distance, you will get some serious exercise on that campus.
As for green, they have their own plant, I read somewhere substantial solar components. Regular LEED design will make the building far more efficient than most. A building can be very energey and carbon saving in its own way.
Look at the landscaping area. That is a huge carbon sink. The tons of glass allow natural light, an enerhy saver. In addtion I am sure the HVAC etc. will be designed LEED/Green.
Without much basis you slam Apple for something they have no control over, which is quantity of parking. Plus we have no idea what programs they pffer to encourage car pooling, mass transit, etc.
Plus there is a tunnel to those apartments, so that encourages local commuting if someone lives there.
Why?
Why do you say this? I truly am curious.
I have been a part of many building design and this is typical for modern LEED/Green design.
Open floor space, lots of natural sunlight, renewable materials, greespace, natural and organic flow.
Yes, Apple is making an artistic statement but as for the building design and construction it is rather consistent with other high end architectural designs.
There is little waste here. The object is not to pack humans into cubes in as little space as possible. It is to provide a space where people WANT to be, WANT to work and be creative. In addition, it actually beautifies the area and sets the stage for others to make their buildings more friendly and green.
I bet this building will be most efficient in its operation and foster collaboration, communication and social ineraction, all thigs needed in corporate America.
Look at what is there, many grey boxes. That is a collossal waste of space.
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Why is a loop building bad? Yes the Pentagon has its own host of conotations and impresions, but there are many round, o looped buildings in the world. It creats nice flow.
As for the design, it can be very efficient for organizational design human inetraction and collaboration.
I would not knock it until you have worked in such a design.
As for CA, they have to be somewhere. They need talent, and talent tends to congregate around areas of culture and industry. Silicon valley is a magnet for tech culture and innovation and potential employees. Yes, Apple could build in the middle of Utah or Montana but they would limit themselves with the influence on culture and people.
Just as biotech is centered in Bosto9n and San Diego, Pharma in NJ, Tech in Silicon Valley CA, movies and Entertainment in Los Angeles, there is economy of scale to have all of these companies around one another.
Why do you say this? I truly am curious.
I have been a part of many building design and this is typical for modern LEED/Green design.
Open floor space, lots of natural sunlight, renewable materials, greespace, natural and organic flow.
Yes, Apple is making an artistic statement but as for the building design and construction it is rather consistent with other high end architectural designs.
There is little waste here. The object is not to pack humans into cubes in as little space as possible. It is to provide a space where people WANT to be, WANT to work and be creative. In addition, it actually beautifies the area and sets the stage for others to make their buildings more friendly and green.
I bet this building will be most efficient in its operation and foster collaboration, communication and social ineraction, all thigs needed in corporate America.
Look at what is there, many grey boxes. That is a collossal waste of space.
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Why is a loop building bad? Yes the Pentagon has its own host of conotations and impresions, but there are many round, o looped buildings in the world. It creats nice flow.
As for the design, it can be very efficient for organizational design human inetraction and collaboration.
I would not knock it until you have worked in such a design.
As for CA, they have to be somewhere. They need talent, and talent tends to congregate around areas of culture and industry. Silicon valley is a magnet for tech culture and innovation and potential employees. Yes, Apple could build in the middle of Utah or Montana but they would limit themselves with the influence on culture and people.
Just as biotech is centered in Bosto9n and San Diego, Pharma in NJ, Tech in Silicon Valley CA, movies and Entertainment in Los Angeles, there is economy of scale to have all of these companies around one another.
Have multiple colored lights at night in the middle should make it look like the Spinning Beach ball if viewed from space.
Shareholders care about ROI.
The campus has a real estate value, its an asset. If Apple declines, that campus has a dollar value that can be liquidated as does every other public company. Simple as that.
Designed by Apple in California at least suggests US origins. As a nation we depend too much on outsourced goods. Yes, you can manufacture for less in the developing world, and much has gone there. Yes, you can manage and design for less, but will the talent go? I doubt Apple would have the talent they do if they were in emerging markets.
Can Apple reduced its fixed costs? Sure. Should they do it by outsourcing? Probably not. Their supply chain is rather efficient and streamlined. Tehir R&D has a huge ROI per dollar betetr than most any other company in the world. That say they are doing something right.
If America sends all of its companies overseas to save costs at what point does America no longer own the asset or company? Short term outsourcing savings are not always without risks. It is a neccessary and viable way to stay competetive and reduce costs in the right situation, but the solution is not to just send companies and job overseas for a short term gain in ROI and profit.
The campus has a real estate value, its an asset. If Apple declines, that campus has a dollar value that can be liquidated as does every other public company. Simple as that.
Designed by Apple in California at least suggests US origins. As a nation we depend too much on outsourced goods. Yes, you can manufacture for less in the developing world, and much has gone there. Yes, you can manage and design for less, but will the talent go? I doubt Apple would have the talent they do if they were in emerging markets.
Can Apple reduced its fixed costs? Sure. Should they do it by outsourcing? Probably not. Their supply chain is rather efficient and streamlined. Tehir R&D has a huge ROI per dollar betetr than most any other company in the world. That say they are doing something right.
If America sends all of its companies overseas to save costs at what point does America no longer own the asset or company? Short term outsourcing savings are not always without risks. It is a neccessary and viable way to stay competetive and reduce costs in the right situation, but the solution is not to just send companies and job overseas for a short term gain in ROI and profit.
I love the "native" grasses. I don't think the world needs any more perfectly manicured lawns which serve no purpose except to employ groundskeepers. When was the last time you saw people enjoying the lawn at any of these corporate campuses/office parks?
First of all, the outside section is glass. Why would you put anything against it?
2nd, you're assuming everything that is put against a wall is rectangular.
3rdly, you again assuming, that for such an expensive building that they couldn't...I don't know, maybe have the interior furniture designed to suit the new building?
I don't imagine you need to get to the other side of the building that often. In a large campus or headquarters, employees don't constantly walk from one end to the other everyday. That's why you have departments.
And, oh for heavens sake: suck it up, walk in the rain with an umbrella. Or two...walk around. The worst case scenario is there you need to get somewhere on the exact opposite side to where you are.
You should tell that to just about every university campus. Buildings spread out of many square kilometers of grounds. Why can't they just build a single 200 level campus HQ and be done with it?
Difficult to get idea of full scale. Though beautiful and 300,000 square feet sounds massive, the thin "wheel" looks like an inefficient use of space. It would appear that the rim should be thicker and there needs to be diagonal access to departments. Can you imagine walking around the perimeter hallways several times trying to locate an office. Perhaps the receptionist will hand visitors an iPod Touch with GPS so they won't get frustrated.
With completion not expected until 2015, we can rest assured that Steve plans on sticking around at least until then.
With completion not expected until 2015, we can rest assured that Steve plans on sticking around at least until then.
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