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So all the companies selling software don't have to pay anything for providing the customer with a copy of their software, be it online or offline at some kind of store you can walk into?
Does that mean, server farms cost nothing? Hmm, Apple should seriously consider getting one of these, as they just wasted 1 billion USD in North Carolina. What idiots they are, aren't they?
Even shipping copies of software to stores worldwide and printing the packages and the CDs and DVDs does not cost anything. Man, we seem to have finally left the world of capitalism behind.
Why do they even ask for money for their products still?

Developers work for free too. You forgot that.
 
Oh for god's sake, did any of you read my post? Or... Maybe think about it? Do you understand economics at all? The point I was making was that if Final Cut Studio doesn't sell, they won't make it. But once they make it, they want to sell it. As for the 30% maybe Apple does estimate that, I doubt it, but again the cost for a sever and all that stuff mostly happen before. The software itself, as a product, has already been made. Obviously there is a small cost associated with it but if it actually cost 30% of 1000 dollars to hold that in a cloud, package it, market it, and ship it. Then it would cost almost the same with iWork or iLife and they wouldn't sell it for so cheap. As you can see that number (if anything) proves my point. Maybe I wasn't clear. Some people are also seeming to take it very personally. Think about this stuff if you bother to attack it. If it actually cost apple 30% of the cost of FCS to sell FCS then they wouldn't sell any of there other software packages because they would be almost the same price. Why would you sell iLife for.... 50 or whatever when it cost 300 to actually sell it. That 30% is figuring in how many they will sell and the price it cost to make it. Think about these things. Please. And I'm not trying to insult anyone.
 
Economics isn't quite as cut and dried as all that, that's why they call it the dismal science

we can talk about return on investment, price discovery and margins but what makes economic sense to you and I may not make economic sense to a corporation with the resources to actually build the thing we desire.

We all make value judgments (personally I think FCS is fairly priced) but I view the marketplace with a good helping of skepticism…it's generally weighted to short term rewards and not long term sustainability.

Just my 2 cents.
 
$999 seems fair for FCS.

it's the magical number.

any lower and it would seem too consumer-ish.

lol.

although, i wouldn't mind it if it cost $499.

that is the other magical number.

maybe that is the "jaw-dropping" part of the upcoming FCS? the price?

crossing fingaz!
 
making FCS more affordable might actually net apple more profits as someone else has mentioned here.

think of all the film students out there and aspiring filmmakers. apple could package it with the new mbp's (which are now full-blown mobile workstations) to sell both softwares and hardware.

so, if you buy a new mbp or imac or mac pro, you can get FCS for $500. it would be tempting enough for me, at least, to upgrade again from my mid-2010 mbp.

or not.
 
If it actually cost apple 30% of the cost of FCS to sell FCS then they wouldn't sell any of there other software packages because they would be almost the same price. Why would you sell iLife for.... 50 or whatever when it cost 300 to actually sell it. That 30% is figuring in how many they will sell and the price it cost to make it. Think about these things.

The 30% comment was regarding the slice Apple takes from other software developers' App Store sales.

But ignoring that, it's not a case of 30% of $999, but 30% of total sales. As no successful software would be developed without considering retail pricing, development costs can't be divorced. And maintenance updates and release cycles are relevant, and so is after-sales support.
 
Couldn't that same frame of logic be applied to anything? I was never going to pay money to see that movie I snuck into.
It can be applied to that too, yes - unless the cinema is full and you jeopardize fire safety by sitting in the aisle.
I was never going to pay for that meal I ran out on. I was never going to pay all of that money for that stolen car I'm driving around in.
Now you're out of the frame. What does stealing have to do with it? Shoplifting the boxed set of FCP is stealing. Downloading or copying it is just sharing, not stealing. The original is still there. :D
 
this got me thinkin... maybe, this whole post-pc lingo from the ipad 2 unveiling will carry over to the new fcp. as in, the post-avid era. i mean, fcp has already started it about 10 yrs ago, so maybe they are going to continue it via another price drop. so, the new fcs will be the heralding of a new era by merging their ilife suite and pro suites. post-pro era you can call it. or iPro. or istudio. whatever.

this would confirm earlier rumors of fcs being geared to consumers, but, not in functionality. but, in affordability. so regular consumer joes and janes can consume it like anything that is... say $200?... and downloadable on the app store? yeah. that sounds dreamy and jaw-dropping, to me!

i mean, aperture went from $199 to $79 so why not FCS?

and oh, FCE will be cut. no pun intended.
 
this would confirm earlier rumors of fcs being geared to consumers, but, not in functionality. but, in affordability. so regular consumer joes and janes can consume it like anything that is... say $200?... and downloadable on the app store? yeah. that sounds dreamy and jaw-dropping, to me!
Look you could make it free in a box of Weeties, but no-one (very close to zero so "no-one" statistically speaking) is going to use it. Using something like FCP/Motion/Colour etc, Vegas, Premiere/After Effects requires skill, dedication, learning and effort to be effective (or even get off the ground) and not that many people care enough. That's why iDVD has a "make me a DVD now" button, that's why FCE exists and that's why $1000 training courses exist. Those who do care enough buy it, because it's part of their job.

And if you're right and Apple sells it for $200, I'll shout you dinner.*

(*offer only redeemable at a restaurant within 20km of my home)
 
i mean, aperture went from $199 to $79 so why not FCS?
That was interesting. I think that drop represents the cost of getting physical media in stores, keeping it there for some time and then getting it out the door. I don't know if that cost is $120 (so a downloadable FCS would be ~800) or if it's 60% (so FCS would indeed drop to $200 as a d/l) or if it's something in between.

Steve is a disruptive fellow.
 
this would confirm earlier rumors of fcs being geared to consumers, but, not in functionality. but, in affordability. so regular consumer joes and janes can consume it like anything that is...

Regular Joes and Janes don't want an inhospitable professional tool. If I offered my brother iMovie or FCP free of charge, he'd take iMovie. Actually he'd take FCP and sell it and then buy iMovie.

That was interesting. I think that drop represents the cost of getting physical media in stores, keeping it there for some time and then getting it out the door. I don't know if that cost is $120 (so a downloadable FCS would be ~800) or if it's 60% (so FCS would indeed drop to $200 as a d/l) or if it's something in between.

Aperture might be a loss leader to get people excited about the App Store and steal some business from Adobe.

and downloadable on the app store? yeah. that sounds dreamy and jaw-dropping, to me!

FCS is a 50GB install. Jaw-dropping indeed.
 
FCS is a 50GB install. Jaw-dropping indeed.

right. but, only 4gb for the apps. and the remaining space is for additional content, which can be downloaded separately piece by piece.

i retract that the new fcs bundle will cost $200, which is ridiculous and was kind of my point. but, maybe not so ridiculous is the availability of individual apps in the app store? at $200 each? so the fcs bundle will get broken up for individuals who don't need or can't afford the entire suite?

certainly possible.
 
LAnd if you're right and Apple sells it for $200, I'll shout you dinner.*
(*offer only redeemable at a restaurant within 20km of my home)

you're on. but i have changed my initial speculation and say that fcs will sell as individual apps in the app store for $200 each. so fcp is for $200. motion the same, etc.

deal?
 
Look you could make it free in a box of Weeties, but no-one (very close to zero so "no-one" statistically speaking) is going to use it. Using something like FCP/Motion/Colour etc, Vegas, Premiere/After Effects requires skill, dedication, learning and effort to be effective (or even get off the ground) and not that many people care enough. That's why iDVD has a "make me a DVD now" button, that's why FCE exists and that's why $1000 training courses exist. Those who do care enough buy it, because it's part of their job.

maybe you're right. but, what if your hypothesis is right and fcs came for free in a box of wheaties and there is a michael jordan wheaties commercial and at the end, he says, "and by the way, i use final cut pro to edit my home videos." as well as, peter jackson in his interviews for his new movie saying they are editing it on final cut pro?

maybe mom or pops who bought the wheaties will not care. but i bet the juniors will be clamoring for that free fcs in the wheaties box. lol. they might not have a mac to install it on or even a video camera, but they will be nagging their parents from then on to get both for christmas or their birthday. at least, that's what i would do. lol.
 
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Regular Joes and Janes don't want an inhospitable professional tool. If I offered my brother iMovie or FCP free of charge, he'd take iMovie. Actually he'd take FCP and sell it and then buy iMovie.
I got a free copy of FCP 3 back in the day. I opened it, said WTF, and retreated to the safety of iMovie.

I got a free copy of Photoshop something, back in the day. I opened it, said WTF, and retreated to the safety of Fireworks.

Once I could no longer withstand the forces pushing me to FCP, I got FCS (for free - work paid for it) and then did $1500 worth of training. A 3 day course...

So the cost of FCP was dwarfed by the cost of training. Perhaps this will change as it starts to be used by 15 year olds who are much smarter than me, but the bottom line is that pro software requires more than just a receipt to be able to use, and people know that so a super low price may not be the big selling point that some may think.

In any event, 15 year olds (and others who don't want to pay $1k) who want FCP can get FCE. There's not that much difference between them. Most people don't use DVD SP, Color, Soundtrack etc so FCE is perfectly fine.
 
that is kind of funny how you keep running away from a free program costing thousands of dollars.

until you were finally forced to take it for free but have to pay to learn how to use it.

well maybe not thousands but still...
 
im not 15 but i still use fce. can't afford fcs.

i am seeing great discounts on the current fcs, though.
 
that is kind of funny how you keep running away from a free program costing thousands of dollars.
until you were finally forced to take it for free but have to pay to learn how to use it.
well maybe not thousands but still...
That's my point. Learning to use something like fcp has a cost beyond the sticker price and I wasn't prepared to pay it until I had to. Still learning fcp and the art of editing now. Plenty of people got to film school of one sort or another so I think I'm doing ok.

FWIW, I can't afford fcp either and have fce at home. Couldn't be bothered trying to hack or. Crack fcs , fce works just fine for what I do. Next time I'll buy a mbp for home so I can do an install on it too.

This iPad keeps changing fcp to fop...
 
  • Completely new UI,
  • 64bit,
  • Open Cl
The biggest potential lies in Open CL and its abilities to speed rendering up insanely.
My dream would be an iPad FCP client app that has its data
Yep, I can see all that, except for the iPad client. Control surface, maybe.
and the rendering inside Apple's cloud. So things render in seconds.
Never. Too much data to move around.
Anyway, it should be a month? 5 weeks? away ... we hope.

Like fleas arguing over a dog.

as an editor of 25+ years, those jaw dropping moments usually involve cake....
You don't work for government do you? :D
 
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