How to do it? Petition Apple of course... The 'direct feedback' route hasn't seemed to work so far. So maybe a collective voice might be a better option? This issue certainly seems to rile a lot of iPhone users so let's do something about it: 1. Sign the petition at this link http://www.thepetitionsite.com/1/custom-sms-alert-sounds-for-iphone/ 2. Email the link to all the iPhone users you know, asking them to sign too 3. Answer the poll in this thread Maybe, just maybe if enough people do this we might get what we want. Many Thanks!