Yes Steve Jobs unlike Tim Cook experimented with products and not all of them were record smashers but that's the point I am trying to make. Jobs didn't rely on emails or market research. He tried to gauge customer sentiments before the fact. What exactly has Tim Cook done since he took over? Apple Watch was essentially a reply to Android Wear. It was positioned as luxury do-it-all device and suddenly Apple figured out its purpose only after the customers told Apple. Apple doesn't even support sleep tracking on its latest AW which is something Android has been doing for a long while. NOW after the customers told him this, its getting supported next year.
Jobs knew the purpose of the iPhone and iPad since its creation.
There was absolutely nothing on the market which remotely resembled iPhones when they were invented. Remember the Ballmer laugh? iPhone rendered all devices obsolete when it entered the market. Did customers write to Jobs on what the iPhone should be aimed at?
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It didn't take long for Nokia to topple from its record breaking position
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https://www.businessinsider.com/why-steve-jobs-created-the-iphone-2017-6?IR=T
""It began because Steve hated this guy at Microsoft," Forstall said. "Any time Steve had any interaction with the guy, he'd come back pissed off."
https://www.ft.com/content/3f482e18-5814-11e7-80b6-9bfa4c1f83d2
The iPhone backstory: it was all about Steve Jobs' grudge