I would say they're very likely to id you from a swipe. A full name is enough if you're local. (If there are duplicate people, they can just use duplicate ids for a while.)
As anyone who's looked someone up these days knows, you only need a zip code if you're not sure the general area that someone is from.
Which is why every bank in the world is falling over themselves to sign up with Apple... oh wait. The opposite is happening.
Insiders say that US banks are sorry they made the original deal. They now know that Apple took advantage of secrecy to make each one think they had to sign up, because "every other" bank was doing so. They were also tempted by claims that iPhone users were big spenders. Maybe, but only about 5% of owners with NFC iPhones actually use that method when possible.
Other banks around the world not only took note of what happened with the US banks, but they have even less reason to be interested since they already have plenty of contactless users with little fraud rate.
They also took notice of what happened in the UK when banks failed to band together. Thus first the Canadian negotiations and now the Australian situation. Banks now realize that in many ways, Apple needs them more than they need Apple.
Nonsense. Are you seriously predicting that chain stores are going to sell our purchase info to the health industry? That would be business suicide.
You sir, are a pessimist
Such data helps both the store and the consumer.
Depends on the person. Loyalty cards save me about $2,000 a year at my grocery and CVS combined.
And I don't even bother with product specific grocery or CVS coupons ... with the exception of battery deals around Christmas.
What I do use are the constant 20-50% discount coupons CVS sends out. I've bought a lot of stuff like Lightning cables at great deals that way... stuff that I had to buy anyway.
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