This is simply incredible. Not only iPhone 7 is not bringing any new groundbreaking features, it's actually built using the cheapest components without any QC... Claims of the new "25% brighter screen" and "the best camera ever in a smartphone" - in reality it's the opposite. In my dictionary it's called "lying". How about the sapphire glass which seems to be impossible to find? Looks like the only thing Apple cares about is profit. As if it wasn't enough for them to have the highest return on the iPhone, they decided to make it even cheaper... Surprised people still want those phones NOW. Maybe wait till they fix at least some of those issues.