You don't even have the handset, but sure......I guess I should believe you over the poster I've quoted below who is clearly lying!How can anyone defend it is beyond me.
Owner of a new matte black iPhone 7 chiming in: the screen of my iPhone 7 is brighter than my 6S, with similar settings, and the colors are indeed better (richer, IMO). I'm loving the display, it is a step up from 6S. It is pretty close to my iPad Pro 9.7", which doesn't have True Tone turned on. And no sign of any "yellowing" here.
Glad you're enjoying you're new phone mate......can't wait to get my hands on a 7 plus