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No amount of cleaning (the keyboard) or hand washing is going to stop this until Apple uses a material that doesn't wear down as easily.

Those are good points. There's no such thing as a plastic that won't ever shine. They all will because all of them get worn smooth eventually by constant friction with your fingers.

But... if my experience is any indication, I do think Apple has finally started using a coating that doesn't wear away so easily. After 9 months of owning an M4 MBP, my keys still look almost new. The area where my palms rest are actually looking more worn than the keys.
 
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Those are good points. There's no such thing as a plastic that won't ever shine. They all will because all of them get worn smooth eventually by constant friction with your fingers.

But... if my experience is any indication, I do think Apple has finally started using a coating that doesn't wear away so easily. After 9 months of owning an M4 MBP, my keys still look almost new. The area where my palms rest are actually looking more worn than the keys.
That sounds promising! I hope they are using the same materials in the m4 MacBook Airs as I am due for an upgrade soon.
 
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That sounds promising! I hope they are using the same materials in the m4 MacBook Airs as I am due for an upgrade soon.
My wife has an M4 Air and the keys feel the same to me on those. Her Air hasn’t gotten as much use as my M4 Pro so it’s too early for me to say it’s the same, but the keys do seem to be the same to me.

The keys feel a little more slippery to me. I actually had slight difficulty typing on them initially.
 
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