I honestly don't get this. With all the torture tests, not one actually scratched the sapphire display and they were purposely trying to do so! What are people doing to their watches?
Especially the test that Consumer Reports did, where their hardest bit didn't damage the sapphire at all. And there didn't look to be any marring of the coating either.
Geniuses at Apple took a look at it and were baffled. Took it under the microscope in the back room and in their opinion it was a scratch.. They're sending that one up to the engineers and I should have a replacement in 3-5 days.