cyberone said:
how exactly would you handle it? I'm not new to complaining, but whats the most promising tactic? obviously apple tries to refuse responsability ...
Well, cyber, being that I've been in retail all my life, I kinda have a handle on the general mentality of retail organizations and manufactures and how they work.
First off, I wouldn't get upset........no matter how much I was seething on the inside. My first reaction would be that I would assume that Apple would make it right, so I'd just point out the defect.........that's it. I would not make any demands for a replacement, repair or anything. All I would do is point out the defect, throw the ball totally in their court and not say anything and very politely wait for a response. Once you point out the defect, don't say anything. Wait for their response.
I would think that in most instances like this, they would come up with a solution that would be satisfactory..........."Whoa.......bummer.......here, let me get ya a new one, or an RA (return authorization) for you to get a new one......for it's obviously defective.
Now they may not do that, but may say, "Yeah, so what would you like us to do about this?" Perfect........they asked a valid question and they deserve an equally valid answer. "I'd like one that is not defective".
Or.......they may say this, not likely, but they may.......maybe not in these exact words, but the implied meaning would be the same. "So..............what in the hell are you complaining about. It's just one damn pixel that's not working. You're lucky it's not 5 dead pixels." In that instance, I would ask for an immediate replacement. If the person that I was talking to wouldn't accommodate me, I'd escalate it to the next level. And if that person couldn't accommodate me, I'd take it to the next level, and continue that process until I got what I paid for. Believe me, somebody in the food chain WILL take responsibility and make it right for you.
But........I wouldn't get angry, or let my emotions get the best of me. Stay calm, but firm in communicating EXACTLY what you, the customer, expects, and put it in such a way, that your expectations are NOT out of line in the least, and that all you really want is what you paid for, and what Apple has so successfully marketed in their marketing campaigns, which is a computer that is heads above anything else that is available in the market........a high end luxury computer that you are willing to pay premium dollars for, but not willing to expect something less than what Apple has always marketed, for you have been a devoted Apple customer for years, your whole family uses Macs, and you have totally been satisfied in the past, and this is first time that an issue like this has ever come up, and you have total confidence that Apple will do the right thing, and that is, to protect the good will that they have cultivated with you over the years.