Here's a view from a little different perspective.
Being that most of here have read about monitors having dead pixels and yet many other reports of no dead pixels whatsoever, I would imagine that, for most of us, if we ordered a new iMac or notebook, and we finally got it in our hot little hands, and with much excited anticipation, we unpacked our new baby, plugged it in and looked at the screen, and when the screen lit up we looked at it and found, lo and behold.........NO DEAD PIXELS !!! Our screens are perfect............and guess what? We didn't have to pay a premium for our perfect screen without any dead pixels !!!! And ya know why? Because some complacent schmuck got his computer with dead pixels but accepted it without returning it as defective............Thank God for them, because if it wasn't for them, I would have had to pay a higher price for my flawless LCD.
Just a little different view of the same argument, no?
The way I look at it is this. If two LCD manufactures advertised their LCD's. One manufacturer clearly stated in their advertising that customers may receive a flawd LCD with dead pixels and that if the dead pixel count was below 5, they had to accept said product, for it falls withing the manufacturing tolerances. That LCD cost 500 bucks.
Another LCD manufacturer said in their advertising that they will guarantee that their LCD's will not have any dead pixels and if you received one that did, they would exchange it, no questions asked...........and that LCD cost 10% more, hell, lets even say it would cost 15% more. For me, I would GLADLY pay an additional 10 to 15% more to buy something from a manufacturer that will stand behind the quality of their product. Wouldn't you???
All I'm saying is that Apple should clearly state in their advertising that 5 or less dead pixels does NOT constitute a product as being defective, but to tell us their stance on this AFTER we already purchased the product is not playing on the up and up. Why doesn't Apple do this? It's obvious......... it would cost them sales.
Some are more sensitive to this dead pixel issue than others. We all have different expectation levels and different tolerances for things that are not perfect. So fine, if you can pay top dollar for a computer and accept a flawed LCD and live with it, great...............but don't get on someone else's case who find themselves unable NOT to stare at that dead pixel.