Saw a non athlete wearing the ultra yesterday at Disneyland.
Looked completely ridiculous.
The ultra is a big watch folks. Think about your purchase.
But just like so many things they did this year, this gives them an obvious upgrade next year. I’m not buying a new Apple Watch until I can get an Ultra style in at least 45mm, but that tech will have to trickle down to the smaller ones.
Also if it’s doing the job and they don’t mind the size, who cares. It’s possible it will always be best in a size like that simply because of battery.