Dear Apple: Ubiquity is killing your brand

Discussion in 'iPhone' started by Devil's Refugee, May 21, 2013.

  1. Devil's Refugee, May 21, 2013
    Last edited by a moderator: May 21, 2013

    Devil's Refugee macrumors 6502

    May 14, 2007
    Apple and iOS has become synonymous with smartphones and tablets but has only one product per line of business. Therefor it’s the same hardware you see people with and it’s becoming ubiquitous. They are gorgeous products, they work seamlessly, but they’re everywhere. And for me it’s destroying the perception of brand value.
  2. TJ61 macrumors 6502a

    Nov 16, 2011
    That's right up there with Yogi Berra's "Nobody goes there anymore, it's too crowded."
  3. SMDBill, May 21, 2013
    Last edited by a moderator: May 21, 2013

    SMDBill macrumors 6502

    Apr 12, 2013
    So that I understand, 4 different versions of the Macbook Pro (13" non retina, 13" retina, 15" non retina and 15" retina, with non-retinas having different form factors than retinas), 2 different Macbook Air form factors, iPhone 4, 4S and 5 all on sale at the same time, and 2 different form factors of iPad....all those are ubiquitous because people enjoy them and yet you claim one product per line of business?? 4 Macbooks, 2 MBA's, 3 iPhones and 2 iPads and you say one product per line of business?

    Perhaps you mean that the variety of products within each product line "look similar" so it visually appears the same hardware is everywhere?

    Maybe a study of business would help. Most complain that products across a company's lines are not in keeping with any type of theme, appearance, quality level or some other factor. But complaining they're too much alike in appearance? I'd say that's a check in the box for Apple's design, business and marketing departments. And you failed to mention how interoperable the devices are, such as integration with Apple TV/iPad/Mac?

    I'm not the Apple fanboy who claims the company and its products have no flaws, but the success of the very thing you pointed out is visible in the performance of the company overall.
  4. sviato macrumors 68020


    Oct 27, 2010
    HR 9038 A
    Brand value doesn't suffer because you feel less cool when people have the same toys as you
  5. chambone macrumors 6502a


    Dec 24, 2011
    You can buy a case for two dollars on ebay. Problem solved.
  6. Mrbobb macrumors 601

    Aug 27, 2012
    So the argument is, IS EVERYWHERE. I agree. One time I saw a one-foodstamp shy of a homeless guy with an iPhone!

    But then I ask myself, will I jump ship? and by looking at the competition, and it's NO.

    I suppose if one is bothered not being unique, is defined by the phone you carry, I understand the feeling.
  7. Ta0jin macrumors 6502a


    Nov 9, 2011
    I agree with this. Personally I could care less who else besides me has an iPhone.
  8. AmazingGraceTx macrumors regular


    Oct 24, 2012
    San Antonio Texas
    I don't know. After having an android that didn't seem compatible with ANYTHING IOS, it's refreshing to finally have a phone that everyone not only has, but gets! I love that most of my contacts are iMessageable. I love that if need be, I can hand my phone to a friend, ask them to pull up an app, or send a text on my behalf, or take a picture and they'll know their way around my phone. If I want to be unique in this experience, that's what cases and custom ringtones and wallpapers are for. Other than that, it's all good.
  9. Shrink macrumors G3


    Feb 26, 2011
    New England, USA
    Wait...let me understand.

    It's a wonderful product, that is both beautiful and works seamlessly, but you're upset that it doesn't make you cool any more?

    If one needs an electronic device to

  10. SR45 macrumors 65832


    Aug 17, 2011
    I'm not a kid that needs a smartphone that is in the so called groove period or different generation. I don't share my phone, nor do I display it to show off, not to mention I don't care what others have. It needs to do what I want to do with it, the functions that I use most, and is easy on my eyes, and use with one hand, is mature looking, not to mention, I don't want some plastic curvy looking toy. ;)

    I keep my phones around 2/4 years unless something comes out that is a must have, and thus far nothing is a must have for me. Just a good reliable smartphone.
  11. MacKai macrumors regular


    Jun 15, 2010
    East Bay Area, CA
    I actually prefer that more and more people I know have an apple product. Makes it so much easier to share my music, photos, and videos with them. Without the need for third party apps and hardware.
  12. rwilliams macrumors 68040


    Apr 8, 2009
    Raleigh, NC
    Man, I need a book of Yogi quotes.
  13. dewthedru macrumors regular

    Nov 22, 2010

    uh...yes it does depending on the brand. i'm not saying i agree with the OP's comment but brand equity can certainly suffer when the consumer base diversifies. apple very likely is ok with more average "non cool" people buying their products. however, this strategy has backfired on companies that relied on their exclusive, niche, or premium image.
  14. itjw macrumors 65816

    Dec 20, 2011
    Like the OP, I only want gadgets that are cutting edge and "cool"... provided no one else has them... If someone else has what I have, it's not cool anymore. I have to be cool. I am cool after all. I don't need to say that of course, just making the observation. But lately, owning an iPhone isn't as cool anymore.

    Be cool Apple! For F sake be cool!


    Being cool is the only reason I own a phone!

    For me?


  15. scaredpoet macrumors 604


    Apr 6, 2007
    Ubiquity is what makes the platform what it is. If a lot of people use the platform, then app developers are more likely to make apps for that platform. Look at the lack of apps for Blackberry OS 10, and Windows Phone. Why? Because they're not ubiquitous.

    But hey, I guess because so few people use those platforms, that makes them "cool." In a hipster sort of way.

    Even if you can't do things with them like view netflix movies, or instagram, or Vine, I guess you can be secure and smug in knowing that since practically no one else uses those phones, it somehow translates to "brand value." Which magically makes your phone so much better. Somehow.
  16. ScottishCaptain macrumors 6502a

    Oct 4, 2008
    Fine, there's the door. Don't let it hit you on the way out.

    I don't care who owns Apple stuff so long as it doesn't effect me in a negative way. Being that I write iOS stuff for a living, the more iPhones I see, the more potential customers I see.

    I'm sorry Apple isn't hipster enough for you anymore.

  17. sviato macrumors 68020


    Oct 27, 2010
    HR 9038 A
    It's possible but Apple isn't a "luxury" brand
  18. robanga macrumors 68000


    Aug 25, 2007
    This is like saying revenue is killing your company/brand. Stop selling. Stop earning gross profits and stop being so darned agreeable!!
  19. Sital macrumors 68000


    May 31, 2012
    New England
    You took the words right out of my mouth.

    Wait....since we were thinking the exact same thing does that mean you're not cool anymore? DOES THAT MEAN I'M NOT COOL ANYMORE?????

  20. cnev3 macrumors 6502

    Sep 13, 2012
    I've tried a handful of different brand smartphones, and the iPhone is what I prefer. I couldn't care less about what's popular.

    But having a large user base ultimately benefits the users.
  21. adnbek macrumors 65816


    Oct 22, 2011
    Montreal, Quebec
    They should only make 10,000 units a year. That'll work! :D
  22. cynics macrumors G4

    Jan 8, 2012
    I like that a lot of people use iPhones. iMessage, FaceTime, etc would be pretty useless to me if no one else had it.

    iPhone owners want Apple to do good for their own good. An iPhone would be about as useful as a dumb phone with Apple servers.

    Things that wouldn't work (of the top of my head).

    App Store
    iTunes Match even home sharing
    And oddly you wouldn't be able to log onto your home wifi without Apple servers as we found out when iOS 6 was released.

    Probably a lot of other things. So lets hope everyone gets an iPhone! Lol
  23. JoeG4 macrumors 68030


    Jan 11, 2002
    Bay Area, Ca.
    No, but people love to think it is :D
  24. Mrbobb macrumors 601

    Aug 27, 2012
  25. Jimmy James macrumors 68040

    Jimmy James

    Oct 26, 2008
    Ubiquity killed this thread before it started.

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