Professionals are switching to non-Apple hardware and software for their BR needs but the question is why is Apple leaving all that money on the table? W/DVD Studio Pro Apple helped pioneer desktop DVD authoring yet now they are all but completely ignoring BR authoring. Not everything needs to go to replication either. Corporate, industrial, event, weddings, etc., don't need a run of 1,000 discs but are growing areas for BR.My point is... this isn't a problem for professional content producers. Now, for folks who want to watch blu-ray titles on an iMac or Macbook, that's a different story. Your guess is as good as mine as to why this hasn't happened yet.
Like I said in my previous post, IMO Apple sees BR as a competing distribution format to iTunes and they are fine w/the ProApps being collateral damage in this consumer format 'war' they are waging.
Lethal