I think Apple had to weigh customer satisfaction and shareholder satisfaction, and I think they made a business decision they thought would do the least harm.
- Release when more stock was available, but miss their promis of an "early 2015" release date. Or...
- Release in "early 2015" but not have enough stock on hand to make early adopters (who are incidentally Apple's biggest fans) happy.
The question is, did they make the right choice? Clearly we are not happy about the way this was rolled out. Many people didn't preorder because they assumed there would be a line they could wait in on 4/24. Those of us who did preorder are seeing people who ordered after us get their watches shipped ahead of ours. To add insult to injury, watches will be available at boutique stores and, for better or worse, they're on the wrists of a handful of celebrities. Both of the latter decisions, while aiming to grow the watch's appeal outside of typical early adopters of new tech, do not sit well with the Apple faithful who lost a night of sleep and shelled out money with an expectation of receiving their order in a manner that at least resembled something in the ballpark of fairness. Mind you, Apple never promised a 4/24 delivery.
I think Apple did cash in on some of their customers' loyalty, which we're not used to them doing. I just hope this isn't a symbol of what's to come in a post-Jobs Apple, where courting the glitterati and fashionistas is more important than the loyalty they get from their long-time fans that made them the company they are today.
This is very well written. I would like to point out that I highly doubt that the watches they will have at the Boutiques will be the lower end models. Most boutiques least expensive watches are around $10k, I would guess they will only be selling the Edition versions so them being available there might be a product of Apple not selling as many as they thought on 4/10. just a thought.