allpar said:1) Dell is the world's largest computer seller
2) "Nobody gets fired for buying from Dell"
3) Dell has the imprimature of the corporate market
4) Dell can scale better
5) Dell can cover the "cheap end" of the market
6) Dell can, in short, help increase market share especially in corporations, which is kinda vital, because with the under-2% corporate share right now, schools are sayin' ya gotta get Windows.
You can exchange "Dell" with "Apple wants to".