Read this article on Forbes http://www.forbes.com/sites/berlinschoolofcreativeleadership/2013/10/15/interview-designer-david-yun-on-the-pros-and-cons-of-apples-ios-7/ David Yun thinks Apple made some big mistakes with iOS 7 from a design / usability perspective and also from a brand perspective. It has a lot less to do with the design community and more to do with the constant drive to sell new products, Yun explained. That said, the intention of iOS 7 is completely valid. Its the execution and the qualities of that execution that are in question. Heres hoping for a closer look at those qualities in iOS 7.1!