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And the winning design is probably the worst of them. People judging this contest know nothing about cars.
 
Let me be the first to say I would key and brick those monstrosities. Stick to phones, computers and watches Apple.
 
How about this? http://www.theverge.com/2014/5/25/5750152/mini-superleggera-vision-concept-roadster-revealed-in-pictures
 
I love Jony Ive's work...right up until I get hit in the face with a solid aluminum airbag.
 
These just show how much better Apple designers are. Look at all of the 'iWatch' concepts. Not a single one of them was even remotely close, as I expected they wouldn't be.
 
Zero thought put into functionality or practicality in these designs.

They just tried making things that look futuristic. It's like making props for a sci-fi movie.

The car that came in third place (no sides) would suck in pretty much all weather. There's zero chance that anyone would buy it anywhere where it snows. Plus it would do terrible in rollover tests.

The shark shaped car with no clearance would not handle speedbumps or potholes well. Hit one and you're scraping the bottom of your car (or worse, stuck bottomed out.)
 
I know it's all just an excuse for concept art designers to piggy back on Apple's coat-tails, but I love looking at these ideas, if for no other reason than to explore how new ideas in interacting with machines might express themselves in the future.

All fantasy, but all very enjoyable nonetheless.

And people are aware, I hope, that concept designs aren't meant to be practical... they're simply meant to express a design language that can then get picked up on real things later.
 
The :apple:Car will come in silver, gold, and space gray. There will be only one button on it--the home button--and it will take you home.
 
Dream on. With Jony Ive as a head of design and without Steve an Apple Car will look like this:
 

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I find the first design intriguing because it raises a shift in paradigm for a self-driving vehicle: that it no longer needs a dashboard or a traditional vertical windshield. The designer is free to dramatically increase the aerodynamic efficiency of the front of the car.
 
You would be only allowed to drive on apple approved roads and fill up at apple approved stations. Only Apple tires and apple oil.
 
If apple is going to revolutionize the car, it should not have wheels. It should be a hovercraft. And it should have no moving parts.

:D

Don't know if you meant to, but I love the h/t to Arthur C Clarke's pinnacle of technology: the machine with no moving parts. From City and the Stars.

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These just show how much better Apple designers are. Look at all of the 'iWatch' concepts. Not a single one of them was even remotely close, as I expected they wouldn't be.

I don't know if that means Apple designers are "better," just that they designed the watch and the rendering artists did not. But you're right, we knew that :)
I did like some of the round concepts for the apple watch. These cars...not so much.
 
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