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Original poster
Apr 12, 2001
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22,250


At the "Let's Rock" media event, Steve Jobs announced that NBC had returned to iTunes after being absent from the online store for almost a year. The removal of NBC shows from iTunes was the result of a very public dispute between the the two companies.

Apple announced in August of 2007 that they would no longer be selling NBC television shows because NBC wanted "double the wholesale price" for each episode. NBC later disputed this claim by saying that they simply wanted flexible pricing. In the end, Apple and NBC were unable to come to an agreement until this week.

After Tuesday's announcement, NBC executives claimed that Apple had conceded to its demands about pricing and packaging shows together. NBC is now offering some catalog titles for $0.99 as well as package deals that could offer customers a bulk discount. Apple's Eddie Cue, however, has since denied that these claims are true. According to Cue, lower prices have always been an option for networks.
"We've never told anyone they can't lower prices," Cue said.
Cue also pointed out that the higher $2.99 price introduced on Tuesday is simply their standard price for High Definition content.




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zedsdead

macrumors 68040
Jun 20, 2007
3,354
964
Apple wants the content to be as cheap as possible. iTunes exists to sell Apple devices, not the other way around. I don't believe NBC on this.
 

alphaod

macrumors Core
Feb 9, 2008
22,182
1,240
NYC
It should be cheap in the first place. The shows are free on TV already, just charge for the bandwidth and the missing ads which does not add up to $1.99 in the first place. $.99 is definitely more suitable.
 

MVApple

macrumors 6502a
Jul 18, 2008
527
1
It should be cheap in the first place. The shows are free on TV already, just charge for the bandwidth and the missing ads which does not add up to $1.99 in the first place. $.99 is definitely more suitable.

I'm curious to see some of your math worked out :D
 

michaelsviews

macrumors 65816
Sep 25, 2007
1,392
400
New England
Corporate America

Just more GREEDY exec's padding there retirement and estates.

I for one do NOT care if they pull the plug, they were NOT missed when they left before and there Hulu site is crap.

Go ahead leave, and your leaving is going to effect my Mac, iPhone, iPod how? Oh I cant watch your shows on them , hmmm with Cable and Satellite , oh and lets not forget p2p and the newsgroups.

Yea right you'll be a big loss.

Suck it up exec's and go polish your imitation leather chairs with your boney little ass's
 

Rocketman

macrumors 603
Apple's Eddie Cue said:
. . . lower prices have always been an option for networks.

"We've never told anyone they can't lower prices,"

The app store shows that "free" apps are distributed at Apple's own expense to "support the platform".

Therefore I suggest NBC really spite Steve and offer all of their catalog of content ever broadcast for FREE.

Expose Apple to a bandwidth clog. The ultimate revenge!

I'm downloading the Bob Hope specials!

Rocketman
 

AvSRoCkCO1067

macrumors 65816
Sep 6, 2005
1,401
0
CO
I'm pretty sure that Apple would never tell someone they COULDN'T lower their prices.

Every week their are loads of FREE TV shows on iTunes...that certainly seems like a lower price than $1.99 to me :p
 

Small White Car

macrumors G4
Aug 29, 2006
10,959
1,417
Washington DC
Either one or the other is lying.

Based on everything I've seen over the last year, it's always been NBC that's making stuff up and Apple that's telling the truth.

Every single time.
 

ariel

macrumors regular
Sep 15, 2003
149
8
volume works

doesn't anyone at NBC realize that volume will bring more income? And volume comes with lower prices.

I watched the free HD version of "Life" thru iTunes and it is beautiful - much better than the SD version (both are free so you can check them both out). But i'll be damned if I'm gonna pay $2.99 for a 42 minute TV show regardless of the quality. Especially when i can see them for free on NBC's own site (with short commercials).

If the prices were $1 or $1.50, I'd be more likely to buy a whole season.
 

donga

macrumors 6502a
May 16, 2005
841
1
AZ
i don't think we'll ever find out the truth until a tell all book or interview comes out years from now. for nbc: itunes is an incredible outlet for content = $$$$$$. for apple: nbc has content that people want to see and are willing to pay for = $$$$$$.

i'm glad they could see eye to eye on this
 

Rocketman

macrumors 603
Either one or the other is lying.

Based on everything I've seen over the last year, it's always been NBC that's making stuff up and Apple that's telling the truth.

Every single time.

Interestingly it was NBC (MSNBC) that recently, under pressure, changed political ANCHORS (Oberman and Matthews) and replaced them with one of the few remaining somewhat neutral people they still have after the professional journalist defections.

One of those politically one-sided shows was replaced with the Rachel Maddow show (Air America), hence out of the frying pan and into the fire.

Rocketman
 

Small White Car

macrumors G4
Aug 29, 2006
10,959
1,417
Washington DC
Interestingly it was NBC (MSNBC) that recently, under pressure, changed political ANCHORS (Oberman and Matthews) and replaced them with one of the few remaining somewhat neutral people they still have after the professional journalist defections.

One of those politically one-sided shows was replaced with the Rachel Maddow show (Air America), hence out of the frying pan and into the fire.

Rocketman

I fail to see how that's "interesting" since it's a completely separate part of the company which has absolutely nothing to do with this.

Does Bill O'Reilly have anything to do with the new Wolverine movie? They both work for Fox, but somehow I doubt it.
 

heyjp

macrumors member
Oct 28, 2003
37
2
grow up and think "customer"

Apple and NBC need to grow up and talk about their customers, not each other.

Jim
 

DennisSc

macrumors newbie
Sep 11, 2008
2
0
Yes, and speaking as a customer I'm especially grateful as my DVR chose not to record the season closer of the "The Office" this year and I'm not sure if it's still on Hulu....
 

mdriftmeyer

macrumors 68040
Feb 2, 2004
3,503
1,256
Pacific Northwest
The app store shows that "free" apps are distributed at Apple's own expense to "support the platform".

Therefore I suggest NBC really spite Steve and offer all of their catalog of content ever broadcast for FREE.

Expose Apple to a bandwidth clog. The ultimate revenge!

I'm downloading the Bob Hope specials!

Rocketman

Seeing as Apple has a large investment in Akamai I'd imagine they'd welcome the extra traffic and demand.
 

caliguy

macrumors 6502
Jun 12, 2005
312
850
NBC News Election Coverage = FAIL
NBC Digital Entertainment Distribution Division = FAIL

What's the commonality?

NBC! :rolleyes:

Err... the Olympics were pretty good I thought. NBC offered a crapload of HD channels to cover it (at least with DirecTV).
 

Doctor Q

Administrator
Staff member
Sep 19, 2002
39,295
6,276
Los Angeles
Who needs the Olympics? We can watch Apple spokespeople and NBC spokespeople battle it out for the gold medal PR victory!
 
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