Come on macrumors a little better reporting needed here. Jellybean is at 10% because the CARRIERS control who and what model phone can have it. Companies like verizon are known for never releasing updates to boost new phone sales. If android users had a choice the adoption would be much higher.
That's the point. With Android, they don't even have a choice. With Apple, users have a choice... even the least tech savvy of them. This is why our company loves developing for iOS. We can target the latest APIs and web features available because the upgrade rate is so good.
And web development for Android is a mess. Not only is there weak support for modern Android OS versions and huge variances in hardware performance but there are multiple different browsers in use as well. All with varying levels of support for the latest HTML, CSS, and javascript features. The result is that we have to design for the lowest common denominator.
Yep, that's right. It really doesn't matter if you're running a top of the line Android device with Jelly Bean. For most apps and sites you'll run into, your device is only using the same old APIs and features of a cheap old phone running Gingerbread.
This is the real downside of Android fragmentation for even the tech savviest of Android users who alway have the latest gear. They arguably suffer from Android fragmentation more than anyone because they pay top dollar for a device and barely ever get to use its capabilities in the apps it runs.
Meanwhile, even my tech illiterate mother in law is running iOS6.1 right now on her iPhone. She asked me if she update back in 5.x something but ever since then she does it completely on her own as soon as she is notified an update is available. And she gets to experience the best developers have to offer because they actually target her 2 year old iPhone with modern APIs and web standards that come with iOS6 because millions of other iOS users just like her update quickly as well.
Meanwhile her Dell computer is still running Windows XP SP2 with a bunch of updates for Windows, Office , Flash, and Java still not applied and her Xoom tablet is still running Android honeycomb collecting dust on a shelf. To her and millions of other regular people, upgrading software is often either scary (Windows) or not even a choice (Android).
iOS5+ is probably the most seamless OS upgrade experience consumers have ever had available and this is great for Apple, iOS developers, and iOS users.