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Exactly. Not only is it relatively easy and well-documented on the forums, it's also totally unnecessary. Apple will cover hardware problems even with 3.0 installed. Otherwise I wouldn't be sitting here typing this on a new iPhone.
Im a developer, I got a replacement from the applestore for a OS 3.0b1 phone due to battery issues ive been having since before 2.0b1. Granted... the lead genius is a personal friend but maybe its the way you're going about it...
What policy shift? That they dont fully train their troubleshooters to deal with any and all potential problems in an exclusive beta that at most a few thousand people will be using?
Cuz that sounds like a really great use of resources....