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Apple created the iPhone/iPad and iOS/iPadOS and the App Store. They're obviously not middle men.
They didn't create most of the apps. Other developers did.

As "agent" or "commissionaire", Apple are obviously acting as middle men between developers and consumers.

I'm buying an app that a third-party developer "submitted" to the App Store. And that third party will be providing customer support to me, not Apple. Yet I'm paying Apple (iTunes S.à.r.l), the middle man for that download.
 
You're right. But a price increase at Netflix is advertised by the main stream media LOOOOONG before it goes into effect with a lot of people belly-aching about it (and very few taking any action).

Lots of smaller apps (like Newton email) won't get a lot of media attention -- even if they issue a press release. Those are the pesky little apps that will benefit from a dark pattern behavior. Particularly after 15 years of having to agree to any price increase.
I suspect the percentage of Netflix users who actually see any media coverage of their price increases is very low. Wouldn’t surprise me at all if it was in the single digits.
 
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This is 100% going to be abused. 99/cents/mo weather app is going to shoot up to 99.99/mo. If they “get“ 5/100 people they still make out like bandits.

Combine this with subscription groups and you get this:
1. launch at 0.99/mo
2. Get users using search ads
3. Increase launch product to 99.99/mo
4. New users get new subscription group at 99 cents/mo
5. Rinse and repeat
I understand your premise but that's not what will really happen.

A 99¢ subscription will quietly move to $1.29, then in a few months it will go to $1.59...ad infinitum until they find the elasticity price point.

Some people may never notice.

Those that do will (at first) wonder what they were paying for the weather app last year. And, barring 10 minutes time digging through the maze that is the iOS App Store, most will shrug and accept the change.

A few will recognize the change and cancel. That's how consumer inertia works.
 
They didn't create most of the apps. Other developers did.

As "agent" or "commissionaire", Apple are obviously acting as middle men between developers and consumers.

I'm buying an app that a third-party developer "submitted" to the App Store - yet I'm paying Apple, the middle man.
The apps that the developer is selling to consumers are not possible without the hardware and operating systems that Apple has created. A "middle man" is someone who has no role in the production of the good/service being sold. You can't make that claim about Apple.
 
No way is it fair for a developer to increase the price of your subscription without notifying you.
You’re still notified, as stated in the article.

I only have two active subscriptions through Apple, but this has me considering canceling the automatic renewal, and I'll decide once a year if the price hike is worth. I don't want developers deciding for me.
There is little difference from subscribing in some other way. Then they’ll send you an email.

1: Completely against all principles Apple claims to be about
Oh, ALL of them? What about.. privacy?

Which is not the case here.
Which is the case here.

Putting the onus on a user to notice a price change notification, amongst the sea of other notifications streaming along all the time -- is totally unacceptable.
Yes, it‘s your own responsibility to monitor your subscriptions. That’s the same with any other subscription. They’ll inform you of changes.
 
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I subscribe to Netflix, Shudder and Spotify; none of them through Apple. Thanks to the information provided by this article, I’ll make sure that I do NOT subscribe to anything through Apple.

Doesn’t affect me but I think it is obscene behaviour.


Tom
Most companies automatically charge you the more expensive price anyway and notify of the upcoming increase in an email. This sounds similar
 
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Those that do will (at first) wonder what they were paying for the weather app last year. And, barring 10 minutes time digging through the maze that is the iOS App Store, most will shrug and accept the change.
This is an exaggeration. It's not difficult to track subscriptions on iOS/iPadOS. You can either use Apple's built-in tracking in Settings or get apps that track subscriptions in more granular detail.
 
I can’t imagine that even the most generous assumptions would make the additional money collected from this more than a blip on the gigantic radar that is Apple’s revenue. This seems much more of an attempt to better situate Apple’s position in potential future trials brought on by developers (similar to the Epic/Fortnite saga).
What do you mean? The app store is a big cash cow for Apple. If they make it easier for apps to increase the price you pay 10% then Apple’s cut also goes up 10%. So there is a big financial incentive to make this feature automatic to as many apps as possible.
 
The only goal of something like this is to get customers to pay more with as little fuss, friction or care as possible.
Ideally without them even much noticing.

It's "boiling the frog" in service of increased subscription revenues.

How anyone would frame that as "good for consumers" is beyond me.
 
I suspect the percentage of Netflix users who actually see any media coverage of their price increases is very low. Wouldn’t surprise me at all if it was in the single digits.
You're probably right. It's amazing that websites like MacRumors and networks like ABC manage to stay in business with such a lazy group of humans who pay so little attention.
 
It's amazing how much Stockholm Syndrome exists in the Apple fan base
Could you explain what you mean by Stockholm Syndrome in this case?

The majority of comments on this post seem to be negative which would seem to be the opposite to how sufferers of Stockholm Syndrome might respond.
 
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The majority of comments on this post seem to be negative

I'm referring to the defenders, sycophants, folks using deflection, whataboutism and "yeah but..." argumentation.

The SS part is just a nod to the cult like conditioning some seem to have that makes them find an angle - ANY angle - to defend seemingly anything Apple does.

This is, pretty objectively, a terrible change from a consumer standpoint.

If someone wants to argue in the open about how this is great for developers -- fair game -- it is!
 
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A "middle man" is someone who has no role in the production of the good/service being sold.
Such absolute claim is not supported by practice and reality.
That said, Middlemen typically have only a very limited role in production of a good/service.

That is arguably true for most (paid) apps and services on the App Store.

Say, I'm downloading the Netflix App and viewing Netflix movies through the subscription I purchased or when I'm downloading an NBA video game through the App Store... It's obviously not Apple that created or licensed the movie, intellectual property or game mechanics - but the App's developers.

Apple are merely providing some tools that can be obtained and used by (virtually) anyone for free. And (!) they're mandating their mandating use of their App Store platform as the middle men to sell/distribute the applications created by third-party developers.
You can't make that claim about Apple.
I can certainly make it about iTunes S.à.r.l.
 
What do you mean? The app store is a big cash cow for Apple. If they make it easier for apps to increase the price you pay 10% then Apple’s cut also goes up 10%. So there is a big financial incentive to make this feature automatic to as many apps as possible.
Apple's cut % doesn't increase. Their revenue would increase. So if Disney+ goes from $6.99 to $7.99, Apple's revenue would increase from around $1.05 to $1.20 on a 15% rate subscription.
 
It's amazing how much Stockholm Syndrome exists in the Apple fan base

I personally find that quite rude and insulting. Stockholm Sydrome relates to victims of abuse.

The fact you think that term is applicable here is just wrong on every level.

You don't need to insult people just because they have a different view.
 
Such absolute claim is not supported by practice and reality.
That said, Middlemen typically have only a very limited role in production of a good/service.

That is arguably true for most (paid) apps and services on the App Store.

Say, I'm downloading the Netflix App and viewing Netflix movies through the subscription I purchased or when I'm downloading an NBA video game through the App Store... It's obviously not Apple that created or licensed the movie, intellectual property or game mechanics - but the App's developers.

Apple are merely providing some tools that can be obtained and used by (virtually) anyone for free. And (!) they're mandating their mandating use of their App Store platform as the middle men to sell/distribute the applications created by third-party developers.

I can certainly make it about iTunes S.à.r.l.
iOS/iPadOS apps will only run on iOS/iPadOS. iOS will only run on Apple iPhones. iPadOS will only run on Apple iPads. So regardless of whether you download Netflix or a video game, the app has to make use of an operating system Apple created AND hardware that Apple created.

You're trying to say that creating the app is somehow more difficult or noteworthy than creating the OS and hardware. In reality, it's the other way around. There are tens of thousands of app developers. How many companies currently offer phone/tablet hardware and an operating system for them that they've developed themselves?
 
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What do you mean? The app store is a big cash cow for Apple. If they make it easier for apps to increase the price you pay 10% then Apple’s cut also goes up 10%. So there is a big financial incentive to make this feature automatic to as many apps as possible.
My point is the entire Services segment is only at 15% of Apple’s revenue, and this specific situation could only ever hope to increase revenue by a tiny amount. But the downside is huge - many more users could cancel and stop signing up for new subscriptions because they don’t feel there are enough protections in place. It seems to me there must be another factor at play for them to risk so much to gain so little. Certainly the fact that Apple is continually being pulled in front of judges for accusations of having too much power standing between developers and consumers would impact a decision like this.
 
The apps that the developer is selling to consumers are not possible without the hardware and operating systems that Apple has created. A "middle man" is someone who has no role in the production of the good/service being sold. You can't make that claim about Apple.
The hardware is not free. There’s a reason Apple makes tens of billions in profits every quarter.
 
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iOS/iPadOS apps will only run on iOS/iPadOS. iOS will only run on Apple iPhones. iPadOS will only run on Apple iPads. So regardless of whether you download Netflix or a video game, the app has to make use of an operating system Apple created AND hardware that Apple created.

You're trying to say that creating the app is somehow more difficult or noteworthy than creating the OS and hardware. In reality, it's the other way around. There are tens of thousands of app developers. How many companies currently offer phone/tablet hardware and an operating system for them that they've developed themselves?
Wouldn’t it make more sense for Apple to charge developers for what it actually costs for them to be in the App Store and for all the SDKs/tools/dev support etc? And charge every developer regardless of whether their app is free to download with no IAP or not? Right now big companies pay Apple next to nothing while small developers have to give Apple 30% or 15% of their revenue stream.
 
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Right now big companies pay Apple next to nothing while small developers have to give Apple 30% or 15%

Speaking of this -- the linked TechCrunch article in the original post here talks about how during "testing", Disney is getting special treatment that differs from what's being seen by smaller devs (re: price changes w/o consent)
 
The hardware is not free. There’s a reason Apple makes tens of billions in profits every quarter.
What relevance does that have? If it were easy to make tens of billions every quarter on hardware then you'd have hundreds of different companies selling their own mobile hardware and mobile OS. In reality, even Microsoft flopped when they tried to do it. The degree of difficulty dwarfs anything related to app development.
 
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Wouldn’t it make more sense for Apple to charge developers for what it actually costs for them to be in the App Store and for all the SDKs/tools/dev support etc? And charge every developer regardless of whether their app is free to download with no IAP or not? Right now big companies pay Apple next to nothing while small developers have to give Apple 30% or 15% of their revenue stream.
When the App Store originally launched, 70/30 was the typical "store" arrangement for people that wanted a higher profile for their software than just a personal web site or mail order. Apple turned it around to 30/70 with the App Store. Now it's 15/85 for less than a million revenue or 30/70 for over a million revenue.

The idea that 15/85 or 30/70 is somehow abusive is a relatively new development and doesn't appear to be based on any other reality in a "store" environment.
 
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