Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
I think Apple is waiting for the H265 dust to settle before jumping on 4k. Not enough homes even have the sets to take advantage of it yet, and they would have to overhaul all their HD content too. It's going to take time.
 
Last edited:
  • Like
Reactions: satcomer
4k won't matter for another 5 years. Those who are jumping on the 4k hype train now, will have replaced that TV once or twice over before content providers care to offer 4k, especially with ISP data cap wars just beginning.
 
  • Like
Reactions: satcomer
If the ATV4 did 4K why would you buy the ATV5?

Plus it's not like there are a lot of apps for the FireTV. 4k is a blip in the spec wars, just the way MP was a measurement of "progress" back in the day.

Good point.

When the next ATV is announced with 4K, people will be rushing to the forum to complain about it not being 8K.

I wished it was 4K for future proofing, but I am not surprised it doesn't have it. Why are others surprised?

So, I guess every Apple TV thread is going to turn into a need 4K vs doesn't need 4K argument.

Probably for a while.

But not as bad as the pro-flyers vs anti-flyers on the battle.net forums. They were getting crazy over the last few months.
 
Last edited by a moderator:
Ah. That sucks. They could have given it to all of us while we're at it, you know, to encourage AppleTV development and to better justify the $119 price tag on our Canadian developer license. ;)
 
I wonder why they are making us wait so long for this. Do they need more time to make enough to fulfill demand? Or do they want to wait until a few good apps are available at launch?

I guess tvOS is not stable and they need some weeks to work on that.
By then a few apps will be available, so is not bad for us to wait another month
 
No content. Not enough bandwidth for streaming in most homes in the U.S.. Netflix streaming 4K? Public relations stunt. Just another spec that’s not ready for prime time but gives thrills to the nerd class. Apple will implement it when it makes sense to for business. Example: the new Amazon Fire box touts 4K but if you look at the specs it only supports 30fps.
What's the fps that most movies are shown at? It's not even 30 fps, it's 24. Besides, I've gone full 4k in my video production and it kills 1080p all day long. In fact down sampled 4k shown on 1080p looks much better than 1080p native recordings

the iPhone argument does not hold water. Most iPhone users are casual users, not tech nerds like us. those 4K videos will mostly be shown to friend/family on the phone itself. 4k TV owners is still low....VERY low compared to 1080p versions. Apple right now is testing the waters with 4K and I see no reason to jump in just yet......

"entice studios by testing 4k content"...??? "make a buck".....serious?

Studios are into make huge piles of cash. They will get this when they start broadcasting UHD content. And trust me when that happens all the current 4k TV will need additional hardware to decode the signal.

Thank goodness they've already standardized the latest hdmi and hdcp protocols. Pretty much every 4k tv model released in the last 2 years is fully compatible with 4k bluray and future 4k content. They're not repeating the same crap that happened with hdtv with component cables, dvi, hdmi all competing with each other. The only thing left behind is av receivers which many claim are full 4k when they don't support the latest hdcp standard so they won't work with future 4k devices.
 
Last edited:
4k won't matter for another 5 years. Those who are jumping on the 4k hype train now, will have replaced that TV once or twice over before content providers care to offer 4k, especially with ISP data cap wars just beginning.

Are you getting a new iPhone? If so 4K recording will be in your pocket and always with you as soon as you pick up that phone... not 5 years from now. Stores already seem to have more 4K sets for sale than 1080p sets (go look) and prices are not the "thousands more" some of us keep slinging around.

My prediction is Apple will finally embrace 4K in an :apple:TV5 about 0-6 months after the new iPhone's camera goes into iPads (so that's probably 12-18 months from now... not 5 years). That's what happened with 1080p: iPhone 1080p recording first, then iPad, then new 1080p :apple:TV.

And TVs are usually about 10-year products. People replacing TVs "once or twice" over just 5 years must have a lot of violence at their homes (damaging the sets), live in a high-crime area (they get stolen) or have money to burn such that they need every latest & greatest update each model year (you know, like Apple people are with Apple products).

Content providers will deliver 4K as soon as this this holiday season on new 4K Blu Ray players: http://www.cnet.com/news/4k-blu-ray-discs-arriving-in-2015-to-fight-streaming-media/ Some sources like Netflix, Amazon and YouTube already deliver some 4K via streaming. And the army of Apple iPhone buyers are about to shoot a ton of YouTube videos in 4K with their new iPhones. Surprising me, there's even real testing to make it available over the air (something I didn't expect for many more years): http://4k.com/news/lg-zenith-others-testing-simplified-over-the-air-4k-tv-broadcasting-8153/

My (adjustment to your) prediction: in 5 years, 8K will already be obviously rising and 4K will be where 1080p is now. And 1080p sets for sale at stores will probably have as abundant a selection as the 720p sets in stores now.
 
Last edited:
I wished it was 4K for future proofing, but I am not surprised it doesn't have it. Why are others surprised?

Because we're a bunch of Apple fans, we recognize that Apple could have rolled this out with that added oomph (Amazon just did in a $99 streaming box. Amazon!!!) but instead they chose not to. So now we have:

A new Apple iPhone that can shoot 4K, with
New iMovie that can edit 4K, and
Render 4K to a Quicktime file.
iTunes that can store that 4K video render

An Apple TV that can't play it
A 4K TV lacking much content to really show it off, and
An ever-growing pool of 4K TV owners looking for someone to sell them a LOT of 4K content (with us Apple people wishing Apple could be among the first instead of dragging in among the last).

Just one link of an almost complete Apple product chain blocks the "just works" flow from creation to final display. People have high expectations of Apple. Apple has made us that way. We expect "wow" from Apple with every new product rollout. And we vent some frustration when they could have done something but opted not to... especially when it seems like an obvious move given the upgrades to their most popular product's camera and video editing software... even more so with BOTH products presented in the very same session.

Nevertheless, the new :apple:TV is impressive. I'll buy two in spite of this because other features justify the upgrade. Apple will make it's profit on those units and then sell the :apple:TV 5 "now with 4K" and make another round of upgrade profits there too. AAPL shareholders will be happy.

Apple was almost last to the 1080p game too. And until they finally went there, many of us treated 1080p as we are treating 4K now: 500 reasons why nobody needs it or can see the difference, how it's a gimmick, bandwidth constraints, until the whole Internet is upgraded to handle us all watching it, file sizes, "the chart", and on and on (plenty of almost duplicate thread arguments from the days prior to :apple:TV3- we could almost copy & paste and just change the resolution numbers). Then, Apple embraced 1080p in the "3" and all those anti-1080p legions seemed to vanish. Go try to find even a handful of posts repackaging passionate arguments against 1080p then aimed at calling out Apple's stupid move for embracing "the gimmick" and ignoring "the chart" and so on when they went 1080p.

It will be the same here. Apple will certainly roll out a 4K :apple:TV given that pretty much everything else Apple makes has already embraced 4K video capture, editing, rendering & storage. Where will the anti-4K crowd be to call Apple out for embracing this "gimmick", "nobody can see a difference", "the chart" etc at that point? (rhetorical: they'll be in line to buy one while typing "shut up and take my money" in post-announcement threads).:D
 
Last edited:
But it would be a different tone if apple tv did support 4k.....isheep........:apple:
What may be even more interesting is the question how much more useless 4k will be the moment macrumors posters realise that amazon silently updated fire tv with a faster cpu, expandable storage and...well...4k.
 
4K TV is a sillier fad than 3DTV was. At least you could see 3DTV.

I don't think it's a fad - it's just not as big a deal as everyone makes it out to be.

So apparently Apple was giving all of these devices away for free. I didn't win one, but I would have happily paid full price to get early access to one.

Maybe instead of giving them away to a limited subset of developers, Apple should have just allowed all registered developers to buy one before they are released to the general public.

Ok with me. I'm not buying a 4K tv until my 1080p one dies. I can't tell the difference unless I put on reading glasses and get a whole lot closer than my living room couch. A pair of 4K desktop monitors, now that's on my shopping list first. And I won't be hooking them up to an Apple TV.

Please. I'm not buying a 1080p TV until my 720p one dies. :)
 
Last edited by a moderator:
  • Like
Reactions: ErikGrim
Yes, if I'm not mistaken, the exact same chart (note the copyright date) was shown very often by the "720p is good enough" crowd back when some of us longed for a 1080p :apple:TV. Then, Apple rolled out a 1080p and nobody showed "the chart" to try to pound how stupid Apple was for embracing 1080p.

Yep, a quick search way back to 2008: https://forums.macrumors.com/threads/apple-tv-1080i.584041/#post-6462686 post #14 has me and a guy referencing a chart that looks the same. Note how both scales are about the same but just the resolution numbers have evolved to fit the new standard. The guy referencing the chart back them is arguing how we don't need 1080p and I'm arguing how some of us did want it. Then, Apple embraced 1080p and now we have a new incarnation of the same chart that makes it seem like "1080p is good enough" and 4K is overkill. Why don't we go ahead and update the resolutions for 8K so we can dust it off and use it again when Apple has gone 4K on :apple:TV but is selling a lot of other stuff with 8K, and some of us start longing for a 8K :apple:TV?

Again, the ADF is great at rationalizing everything Apple does or does not embrace. And when Apple both embraces and doesn't embrace in a single new product launch session, the ADF is fantastic at praising the conflicting choice where Apple embraced it and bashing it as "unneeded", "gimmick", "you can't see" and using the good old "the chart" exhibit where Apple doesn't.
Actually I find the chart pretty accurate. At the distance and TV size they specify, I have trouble seeing any difference between 720 and 1080. The refresh/frame rate is noticeable, but not the resolution. I just purchased a new TV and went with 1080p because virtually everything in that size is 1080p and it is possible that I will change the room layout at some point where I'm closer. It just didn't make any sense to spend the extra for 4k at this time (if ever).
 
My (adjustment to your) prediction: in 5 years, 8K will already be obviously rising and 4K will be where 1080p is now.

I do wished that the ATV4 has 4K, but it shouldn't have surprised anyone it did not have it.

In 5 year, if 8K will be the next new thing, why would most people invest in 4K?

1080p has been around for 10 years, and many people's first 1080p TV was a replacement for their older tube TV. There was a huge difference when they replaced it.

While 4K is visually a lot better, it isn't as dramatic as replacing a non-HD tube TV. Plus 5 years ago, 1080p/i content was everywhere. 2015, 4K content is lacking when compared to 1080p.

I didn't think about it until I read your post, but I might just skip 4K all together and wait for 8K.
 
Actually I find the chart pretty accurate. At the distance and TV size they specify, I have trouble seeing any difference between 720 and 1080. The refresh/frame rate is noticeable, but not the resolution. I just purchased a new TV and went with 1080p because virtually everything in that size is 1080p and it is possible that I will change the room layout at some point where I'm closer. It just didn't make any sense to spend the extra for 4k at this time (if ever).

Nobody would have to spend money on a new TV if Apple had rolled out this at 4K... just as nobody had to buy a 1080p HDTV when Apple embraced that. Better hardware can down-res the output to lower resolutions and display those lower resolutions at their max. Embracing 4K here would have simply made the subset of people that have already gone with a 4K set happy, added another punch to Apple as a leader, given these new iPhones an Apple ecosystem "just works" way to push all the 4K video we're about to shoot to 4K TVs and given us all a source of content from our favorite company (or seemingly God in some cases) when our HDTVs need to be replaced in the next few years.

As to "the chart" I was simply illustrating that it ALWAYS comes up in these kinds of threads and that it is pretty much a copy of the same chart shown from way back in 2008 (per the link I included) when people were using it to make the same arguments about why nobody needed a 1080p :apple:TV... until Apple rolled out a 1080p :apple:TV and then the chart- and all of the anti-1080p arguments- were retired until they could be resurrected and reapplied to the anti-4K arguments... until Apple rolls out a 4K :apple:TV.

I was poking fun at "the chart" exhibit because it's pretty much the same chart (same colors, same layout, etc) with resolution references changes to fit the new sentiment of why we don't need 1080p, er 4K (now).
 
  • Like
Reactions: ErikGrim
So CAN the new Apple TV play 4k with a firmware update? I just find it interesting that Apple made no mention of 4k at the keynote whatsoever. I don't know much technical info on 4k, but doesn't it seem like this could be activated?
 
Maybe. It has been shown that the A8 can play 4K. The HDMI standard associated with this :apple:TV can output 4K at 30fps. So conceptually, a software update could turn on 4K playback in this model.

However, this is Apple we're talking about. A hook as obvious as 4K can be a big reason to sell us another :apple:TV box instead of giving us that upgrade in this box: 2 chunks of revenue instead of one. Why is it a hook? Because it's now only a matter of time until people who are shooting and collecting so much 4K with their new iPhones will be longing for a way to easily push that at 4K to the new 4K TVs they are buying when they replace their HDTVs.

What was the big upgrade from :apple:TV2 to 3? Pretty much only 1080p. This seems like a perfect repeat scenario set up to motivate the same kind of upgrade cycle.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.