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Can you clue me in how this is done. Can't find it anywhere

I’ve never actually done it. I just ask ChatGPT how Microsoft stuff works these days. It’s read all their terrible documentation sites. This is what it says to get you started:

To get a phone number through Microsoft Teams, follow these steps:



1. Microsoft 365 Subscription: Ensure your organization has the necessary Microsoft 365 or Office 365 subscription that includes Teams Phone capabilities. This is typically available with subscriptions like Microsoft 365 E5 or as an add-on with other plans.

2. Acquire Phone System License: You need a Phone System license, which allows Teams to be used as a phone system. This can be included with certain plans or purchased as an add-on.

3. Add Calling Plan (Optional): If you want to make and receive calls via PSTN (Public Switched Telephone Network), you’ll need a Microsoft Calling Plan. This can also be added via your Microsoft 365 admin center. Alternatively, you can connect Teams to your own phone service using Direct Routing.

4. Assign Phone Number:

• In the Microsoft 365 Admin Center, go to Voice > Phone Numbers.

• Choose to Acquire Numbers and follow the prompts to assign a new phone number to a user or service.

• If you already have phone numbers, assign them to users by going to Users > Active Users, selecting a user, and managing their voice settings to assign a number.

5. Configure Teams Settings: Ensure that users have the necessary Teams settings configured to use their phone number for calling within the Teams app.



After this setup, users will be able to make and receive calls using the assigned Teams phone number.
 
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If you don't charge any money you're not captured. Beyond that some seem to argue that they run their business as a hobby and thus shouldn't be required to comply, which sounds both understandable (in the one person doing a bit of coding in their spare time in exchange for little money sort of way), but on the other hand also slightly questionable.

Surely if you sell stuff for money you can be expected to let your customers know who you are and it sounds to me as if you already need to do that if you sell on your own website, so why should it be different if you sell through the App Store?
I don't see any reason a physical address is required; full stop. It's not like big developers are going to have any problem giving an address, it only impacts small developers. And for what possible purpose would a customer need an app developer's physical addresss? Phone? Personally think it's a bit much given that we're talking about an area with dozens of languages, but understand that others may disagree there. Email / social: sure. Website: sure. But physical address? Again what possible need would a customer have for that?

Half surprised the EU isn't requiring them to accept faxes too.
 
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Yet another example of a law that is foiled by the EU’s complete inability to think through the actual implications of their regulations when it comes to tech.

Clearly there should be an exemption for hobbyists. Would be easy enough to set a monetary threshold, or exemption for individuals.

It does appear to only apply to those who are charging money. But it still costs money to publish an app, and most open source / free software organizations avoid the App Store due to its inherently closed and locked down nature.
 
I don't see any reason a physical address is required; full stop. It's not like big developers are going to have any problem giving an address, it only impacts small developers. And for what possible purpose would a customer need an app developer's physical addresss? Phone? Personally think it's a bit much given that we're talking about an area with dozens of languages, but understand that others may disagree there. Email / social: sure. Website: sure. But physical address? Again what possible need would a customer have for that?

Half surprised the EU isn't requiring them to accept faxes too.

I'd imagine legal recourse (for whatever reason).
 
If you are publishing an app just as a hobby, then you are not considered to be a trader; therefore, you don't need to share your private info. This is explained in the article.
WTF that's absolutely NOT explained in the article, in fact the article says the opposite. It clear says if you make any money at all, you're trader, this ****s over hobbyists that wanted to make revenue without posting their home address.
 
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I love how people seem to think that having to require a physical address is a way to stop scammer. If people are saying "just get a PO Box" can't a scammer who's making huge profits easily do the same? Meanwhile an honest hobbyist dev who is already easily contactable via email has yet another cost to deal with.

If you’re offering a paid app then your customers should be able to contact you. Seems sensible to me to be honest.
There's this thing called email. I answer them all the time. Do you honestly think I'm going to be quickly/regularly answering postal mail about an app?
Tbh it’s not worth it as app development is just hobby don’t make enough to make it viable
Truth! I'm so far in now I'm not quitting but there sure are a lot of imediments.
If it's a hobby and not your profession, this rule doesn't apply anyway.
That's one interpretation but others are that if you make money from it you're a trader. I'm not sure either way.
It's personal information if you're a small developer working out of your home. For example, when I retire I plan on developing apps. I don't care if I make a lot of money, but I do want to make *some* money. Under these rules I'll need to publish my home address and phone number for the whole world to see. That just discourages me from selling my apps in the EU.
Exactly!
This whole trader thing is absolutely confusing.
I'm a small hobbyist indie dev that would eventually like to go bigger.
I'm still not sure if I'm a trader or not.

Trader = Stock Market, I've never seen this word anywhere else really...
They don't make it easy with their trader description.

I'm invidual developer who cares about his privacy.

Basically this means the end of AppStore for me. I've been part of it from 6 months after the iPhone SDK was released.

The PO Box costs 400 euros per year plus starting fees etc. Also I don't think that actually qualifies for correct address anyway.

So.. no more updates to my apps and after 6 months they are gone.

I love how people say "just get a PO box" as if it's free. The yearly cost of a PO Box is more than I make from the EU. The vast majority of people that purchase my app are in the USA.

im surprsied so many people are against this law. seems a no brainer to protect consumers from shady app sellers who might be selling apps with tracking or malware. if any such issues happen consumers and law enforcement should have easy way to find out who and where those sellers are to find them to prevent abuses.
Apple already has all of my personal information.
If I understand correctly, this article is incorrect on a major point. Developers are not required to share that information – they're required to specify whether they are a "trader" under EU law, and share such information if they declare they are.
A trader has to supply a phone number and a physical address.
It feels pretty clear and settled to me. I'm not a professional developer, and any app I create is just a side project for me, therefore I am not a trader. If developing becomes my day job, or a significant portion of my income, then yes I am a trader.

That's why they left the door open with self identification. Not every case is the same.
I really hope this is the case. My hobby app is not my profession and I don't live off of it. To me that seems not trader.
From Apple’s linked info page in the story:

Individuals: You’ll need to enter the following for display on your App Store product pages:
  • Address or P.O. Box
  • Phone number
  • Email address
Apple themselves clearly say a P.O. Box will work.
I've quoted that also but I've seen multiple people say that it doesn't work when you try to register with D&B. Hope that's not the case any more.
 
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Small fry developer here. I removed my apps for sale from all EU countries. I will support all those who have purchased the app and have issues. I have no corporate address and phone number.
 
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Get a PO-style box or address. My wife runs her law practice from our home office, but our home address isn't her business address, it's a PO Box.

Agree 100%... It really isn't that hard... Folks are putting way to much into this.

Get a PO Box, and get a second business line. Problem solved. Besides, I wouldn't be using my personal stuff for business, get yourself the equivalent of an LLC or something along those lines in the UK.
 


Apple today reminded developers that the EU trader requirement in the European Union is now being enforced. Developers who distribute apps in the EU will now need to share information that includes address, phone number, and email address on the EU App Store.

app-store-trader-requirement-dsa.jpg

Submitting updates for apps on the App Store in the European Union now requires trader information that's added via App Store Connect, with those details shared on each developer's App Store page. App updates can no longer be submitted without trader information, and starting on February 17, 2025, apps that do not have a trader status set will be removed from the App Store in the EU until trader status is provided and verified.

The Digital Services Act (DSA) in the European Union requires Apple to verify and display trader contact information for all "traders" who are distributing apps on the App Store in the European Union. Developers who make money from the App Store through either an upfront purchase price or through in-app purchases are considered traders, regardless of size.

Contact information for each developer that is considered a trader will be publicly available, and there will undoubtedly be some developers that are unhappy with the requirement. Independent developers and small companies may not have dedicated business addresses and phone numbers to provide, and will likely be reluctant to provide their personal contact information.

Apple warned developers about the upcoming trader status requirement earlier this year. As of now, trader information has to be provided before an app can be submitted for review.

Displaying trader status is a Digital Services Act requirement in the European Union, which means Apple has to implement the feature. Developer contact information will be displayed on the App Store product page when an app is distributed in any of the 27 territories in the EU.

More information on determining who is a trader and who needs to provide contact details can be found on Apple's website.

Article Link: Developers Now Required to Share Phone Number and Address on EU App Store to Meet 'Trader' Requirement
I've been trying to register for a month now, their system is draconian. For example, to verify your phone number they want to send you at text message - most large businesses don't have a mobile phonenumber as their primary number, so instead you have get a call, which have to be intercepted by your switchboard. And you can't complete the registration without doing all steps at once. So if you later find out that you need some additional documentation, you need to start over again with the phone calls and all - terrible and very developer / business hostile.
 
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Agree 100%... It really isn't that hard... Folks are putting way to much into this.

Get a PO Box, and get a second business line. Problem solved. Besides, I wouldn't be using my personal stuff for business, get yourself the equivalent of an LLC or something along those lines in the UK.
And if the cost of those outweigh the money you make in the EU? You're just supposed to eat it?
 
Can someone give me a UK estimate for adhering to these regulations, per year? PO Box address, telephone number. I've seen quite a wide range of estimates.
 
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Get a PO-style box or address. My wife runs her law practice from our home office, but our home address isn't her business address, it's a PO Box.
If you make $100/year for your app just because you have a hobby, how much will your business lose because you "just get a PO box" ?

I believe some people will suppress their app from the EU market because of all these insane rules.
 
If you make $100/year for your app just because you have a hobby, how much will your business lose because you "just get a PO box" ?

I believe some people will suppress their app from the EU market because of all these insane rules.

If you only make $100/year, you're probably not a trader and you probably don't need to run out and get a PO box.
 
If that's the case then you probably aren't a trader under the DSA and wouldn't have to provide that info.
From everything I read, if you charge for your apps then you are a trader. One example (emphasis mine):

  • Commercial Intent: If you develop apps to generate income, either through sales or in-app purchases, you likely have a profit-seeking motive.
  • Frequency of Transactions: Regularly publishing and updating apps indicates organized commercial activity.
  • Type of Goods: Developing multiple apps of a similar type can point to an organized commercial effort.
  • Technical Expertise: Your specialized knowledge in app development positions you differently compared to the general public.
  • VAT Registration: If you are VAT registered, this supports your classification as a trader.
Keep in mind that the concept of a “trader” is intended to be broad and will likely capture most app developers, particularly those conducting commercial activities through their app. By understanding whether you are a trader, you can ensure you provide the necessary information to Apple and comply with the DSA. This transparency benefits consumers and helps maintain trust in the digital marketplace. Self-designating as a “trader” does not bring further corollary obligations under the DSA for the app developer (given that the DSA regulates intermediaries), but it is a recognition that the app is subject to, and should comply with, general EU business laws.
 
I don't see any reason a physical address is required; full stop. It's not like big developers are going to have any problem giving an address, it only impacts small developers. And for what possible purpose would a customer need an app developer's physical addresss? Phone? Personally think it's a bit much given that we're talking about an area with dozens of languages, but understand that others may disagree there. Email / social: sure. Website: sure. But physical address? Again what possible need would a customer have for that?

Half surprised the EU isn't requiring them to accept faxes too.
Same reason as any other business is obliged to do that. 🤷‍♂️
 
And if the cost of those outweigh the money you make in the EU? You're just supposed to eat it?
Then you are fit to run a business. That is not good for you, but more importantly not good for the product and thus the cusfomers. There is always a cost of doing business. Regardless of what you do.
 
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Can someone give me a UK estimate for adhering to these regulations, per year? PO Box address, telephone number. I've seen quite a wide range of estimates.
It all depends on what your business needs and want to serve customers, stay legal, and make money. The plumber next door doesn’t mind his own adres, own telephone and email. You tailor it to what you need.
 
Can someone give me a UK estimate for adhering to these regulations, per year? PO Box address, telephone number. I've seen quite a wide range of estimates.

Are you a sole trader, or a limited company?

A Royal Mail PO Box would cost you £424 per year. But if you're a limited company, Companies House will no longer accept a PO Box as your registered address (since March this year). Without that, I don't believe that D&B will show your PO Box address, and without that I don't think Apple will accept it. So, just use your home address (I do, it's fine, why exactly do people not want to do that?). If you're a sole trader it will be different; I can't comment on that.

A telephone number... so far, I don't think anyone has reported successfully using any kind of VOiP or virtual phone system with Apple's number verification. I tried with the AWS thing and it didn't work. (Did any of the people mentioning Microsoft Teams actually have success using that with Apple's verification, or was it just a suggestion?). So I think the best option would be to go to Tesco and buy their cheapest SIM card; maybe £10? That's what I did (see previous posts). If you actually plan to answer the phone if someone calls (I don't!), you also need a phone to put the SIM in - if you don't have a spare one, back to Tescos!

Answer to your question: £10, or £434, but more importantly it wastes a lot of time!
 
if you want to be anonymous as a developer, can we trust your apps? Not entirely in my opinion. There will always be this nagging, if they hide contact information what else do they hide? Perhaps giving an address or a PO Box would increase the creditability?
 
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