Of course none of us have had actual usage with the watch because they were all demos, but after my appointment today, I really was shocked at how non-special the watch was. I ordered the 38mm Stainless Steal with Black Classic Buckle. The price was $705. Went to the store for my appointment and here's what I observed. -On the wrist the watch really does feel very light. Compared to the Invicta I was wearing it was virtually weightless. Moving my wrist around, the watch felt very secure. -The Milanese loop is a really cool band. Very comfy -The magnet ideas are great for the perfect fitting watch. But none of this makes the watch $700 From some reviews and the hype I was expecting something that made me go. "Hmmmm this is pretty nifty", instead I felt like I was just buying a $700 full color display watch. For $700 you can get a Swiss fake Rolex. Of course you can go with the sport and pay around $350, but Apple wants to charge $250 for a strap? Haha that just blows my mind. $250 is a couple nice looking Invictas or even a Eco-Drive Sure none of the other watches are "smart" watches, but that's not the point. For $700 I expected something that would at least catch my eye and make me feel like it was $700. I was sadly disappointed.