So the Australia incident was part of the marketing plan too? Apple has always prided themselves on making products and apps that work as you'd intend them to do. I don't see how deviating from that would be helpful for Apple's image. There's an awful lot of spin on that article, and there's no why I'm buying that.
Two things, one the reason that happened to begin with is because that is technically the center of the regional area of that city. And two, most notably, everyone overlooks the fact that Google Maps got negative press too: http://news.cnet.com/8301-1023_3-57558777-93/police-google-maps-giving-dangerous-directions-too/
Of course only Apple Maps will be reported properly in the media, because Apple Maps gets all the negative attention these days.
Also let's not forget that Apple booted the lame & outdated YouTube app too and Google came back with a much better app for that as well.