The first things I thought when I picked up the iPhone 5 for the first time?
Wow, it's thin.
Wow, it's light, but doesn't feel cheap.
Wow, LTE is fast.
Wow, the UI is smooth.
Wow, the extra screen real estate is handy.
Wow, it looks cool.
If you call those "wow factors" then you have to redefine your definition of "wow."
Thin? Ok my phone is thin to...?
Light? I could carry my phone pretty easily.
LTE? Yea so what? iPhone 5 isn't the only phone to offer it. iPhone played catch up with this really.
Smooth UI? Have you tried Jelly Bean?
Screen real estate? Been there done that...yawn...boy am I getting sleepy!
Looks cool? Oh let's buy this phone it
looks cool
Great it has the looks, but that's a subjective thing.
Sorry but those are hardly compelling to buy an iPhone over anything else.
As for the competition from Samsung...
Wow, it feels cheap and plasticky.
Wow, the screen looks iridescent green and feels mushy.
Wow, scrolling is choppy. Zooming too.
Wow, the jumble of icons and buttons on the home page are so unintuitive and inconsistent.
That's 6 wows to 4, for those of you keeping score.
While I don't have a Samsung, I have a Sumsung made phone and yea the quality is subpar.
When comparing to the Nexus you are dead wrong on the rest. Sorry but it's true. Screen is great (and larger than the iPhone 5). Jelly Bean is smooth as a baby's behind. I like to able to layout my screen the way
I like it, not the way some company tells you to.
Oh and I have a great Map app that actually works.
Android is still not there. Go to any Best Buy and play with android tablets, and they feel nasty. Then go to the iPad section and it's a night and day difference.
Same for phones.
iOS provides the far smoother experience by far.
And we've been hearing the UI lag in android has been solved since Gingerbread...not quite. Maybe after a 10 core CPU drops in a couple of years.
Try Jelly Bean...you might learn something