I checked with my State Farm agent today and they said for $2000 worth of Personal Article Insurance it would be $45 for 1 year with $0 deductible. They pay the full purchase price, no depreciation. Covers accidental damage and theft. Don't need to have any other type of insurance with State farm either. Sounds like a deal to me. If I drop that shiny new sucker and hear a big crack, I get a new one with $0 deductible. Especially useful since Applecare doesn't "officially" have accidental damage protection.